Borosil Glass Works' creative mandate moves to Everest

Following a multi-agency pitch, Everest has won the strategic and creative duties for Borosil Glass Works, maker of laboratory glassware and microwavable kitchenware. Initially, the agency will work on the latter range from Borosil. The agency’s Mumbai office will handle the business.

On the appointment of Everest, Priyanka Kheruka, director, Borosil Glass Works, said, “We at Borosil are very passionate about our brand and wanted a partner who shares our passion and vision for Borosil. Everest has demonstrated this passion and have created a strategy aligned with our vision.”

Commenting on the win, Dhunji S Wadia, president, Everest said, “ We were given a very detailed and specific brief. This helped the team in working on interesting creative solutions. We are delighted to be their agency of choice, and look forward to take the brand to greater heights."

The incumbent agency for Borosil Glass Work is Chlorophyll.