Rahul Sachitanand
Apr 26, 2021

Booking.com CMO on brand's pivot to local sights, and what comes next

Global CMO Arjan Dijk explains how the travel portal is helping consumers (who now value a vacation higher than finding true love, thanks to the pandemic) discover new sights in their backyards (for now)

Arjan Dijk

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

42 minutes ago

Ludacris steps in for Santa in Mercedes-Benz ...

The content series also connects to the automaker’s ‘12 Days of Christmas’ giveback initiative.

57 minutes ago

Kenvue assigns global creative duties to WPP and ...

Review aimed to 'reduce complexity, improve execution and accelerate growth'.

1 hour ago

Jaguar Land Rover picks winner in expanded global ...

Carmaker enters ‘period of exclusivity’ with agency group—with media-buying added during pitch process in surprise move.

1 hour ago

Zepto reimagines New Year celebrations with ...

Zepto is marking New Year’s Eve with a youth-focused cultural event in Delhi, extending its growing portfolio of experience-led brand platforms.