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Booking.com's country head for India, Sri Lanka, Maldives, and Indonesia, reveals why sports tourism is a big hit, speaks about his new role, challenges in the space, USP of the Indian market and a recently launched brand campaign
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.