Advertising Marketing
Eularie Saldanha
Oct 17, 2022

Why Booking.com is betting heavily on sports travel

Booking.com's country head for India, Sri Lanka, Maldives, and Indonesia, reveals why sports tourism is a big hit, speaks about his new role, challenges in the space, USP of the Indian market and a recently launched brand campaign

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Apollo Tyres replaces Dream11 as Team India jersey sponsor

1 Apollo Tyres replaces Dream11 as Team India jersey sponsor

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

2 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

3 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

4 Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

Jonty Rhodes dives into cashback chase

5 Jonty Rhodes dives into cashback chase

Nike flips the script: From action to intention

6 Nike flips the script: From action to intention

AI’s double-click: More speed, less soul?

7 AI’s double-click: More speed, less soul?

Kia's Sonet embarks on a journey of uncharted thrill

8 Kia's Sonet embarks on a journey of uncharted thrill

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

9 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

Santosh Kumar moves to Innocean
Advertising
Jan 10, 2023
Campaign India Team

Santosh Kumar moves to Innocean

Creatives, meet your new colleague: AI
Advertising
Jun 18, 2025
Vinita Bhatia

Creatives, meet your new colleague: AI

JioCinema taps into the power of MS Dhoni in Tata IPL 2024 campaign
Advertising
Mar 07, 2024
Campaign India Team

JioCinema taps into the power of MS Dhoni in Tata ...

Licious celebrates being awarded 'India's Juiciest Chicken' in new campaign
Advertising
Mar 04, 2024
Campaign India Team

Licious celebrates being awarded 'India's Juiciest ...

Just Published

Content demand in India surges, forcing marketers to rethink workflows
Marketing
12 hours ago
Campaign India Team

Content demand in India surges, forcing marketers ...

Rising content expectations, platform volatility, and technological disruption are reshaping the fundamentals of campaign planning.

GST 2.0 and the festive economy: When policy meets consumer sentiment
Advertising
13 hours ago
Vinita Bhatia

GST 2.0 and the festive economy: When policy meets ...

For India’s brands, retailers, and households, the reworked GST 2.0 is more than a tax reform—it is the spark for a new cycle of domestic consumption.

Dream11 pivots to free-to-play model amid regulatory churn
Advertising
19 hours ago
Campaign India Team

Dream11 pivots to free-to-play model amid regulatory...

It has signed on advertisers like Swiggy, Astrotalk and Tata Neu, experimenting with campaign formats to target younger, mobile-first fans and seasoned cricket audiences.

AI agents collapse the wall between marketing and CX
Marketing
19 hours ago
Apurv Agrawal

AI agents collapse the wall between marketing and CX

From HUL’s virtual try-ons to Zepto’s AI personas, brands and agencies face new roles as machines reshape leadership and trust.