Boat has rolled out a campaign featuring the cast of Netflix's film, The Archies along with social media influencer, Orry and the brand's CEO and founder, Aman Gupta to promote its limited edition speaker Riverdale Rocker.
With music playing a big part in the Archies universe and the movie, the film transports the viewer back to 1964 Riverdale with characters and actors from the movie jamming and shaking a leg to the Boat jingle in tandem with the brand's founder.
The film conceptualised by The New Thing has a host of other influencers sharing screen space with the actors along with Orry who promotes the collaboration while spouting his trademark lines.
The brand also came out with a full pager print advert on the front page of the Times of India featuring the characters of the movie in a comic book format. The ad was rolled out on 5 December, in the run-up to the film's release on 7 December.
The Netflix movie has tied up with a host of other brands including Vistara, Starbucks, Flipkart, Maybelline, and Skybag to name a few.