Lodestar UM has retained BMW India's integrated media duties following a multi-agency pitch.
The account will be handled by Lodestar UM's Gurugram office.
The agency's mandate spans mainline, digital, out-of-home, events and special projects.
Aditi Mishra, CEO, Lodestar UM, said, “We are thrilled to be chosen as the integrated media partner for an iconic global brand like BMW. The continuation of our five-year-old journey speaks volumes of how successful the partnership has been in making BMW one of the most desirable brands in the country. The premium auto market in India has witnessed stellar growth in 2022, and there is a growing opportunity to welcome newer customers to this segment. The adoption of our proprietary Futureproof planning process will continue to unleash maximum value by connecting BMW to its audiences through seamless journeys across touchpoints.”