BMW India has appointed Lodestar UM as its strategic media partner.The agency got the mandate on 1 July and will handle media investments and strategic planning across print, television, online, out of home (OOH) and radio.
Interpublic Group's UM works with BMW as its media agency in several global markets.
Vikram Pawah, president, BMW Group India, said, “The BMW Group has been a pioneer in automotive excellence and the brand stands for emotion, design and heritage with a promise of providing high quality products and services, today and in the future. This philosophy has been an integral part of our brand campaigns for our products and services. We are looking forward to work with Lodestar UM to further build the BMW India brand with new initiatives that are based on strong local insight and innovative ideas. The Lodestar UM team has impressed us with its great strategic media approach and buying efficiency, and we look forward to a wonderful working relationship with them.”
Nandini Dias, CEO, Lodestar UM India, said, “UM handles the BMW account globally in more than 44 markets and we are delighted that this mandate has now been extended to India. This automobile behemoth is one of the leading global brands in the luxury car market. The media mandate is a validation of our global philosophy of better science and better art that delivers better outcome to our clients, in the media moments that matters the most.“