Campaign India Team
Feb 01, 2021

BMW India appoints IPG to handle communications

Account won post a multi-agency pitch

Picture courtesy: Autocar India
Picture courtesy: Autocar India
IPG has bagged the integrated communications mandate for BMW in India. The agency has created a bespoke unit Team Dynamic to handle the account. Team Dynamic has been created using regional resources drawn from across the IPG portfolio.
 
The account was won following a multi-agency pitch.  
 
Simon Bond, SVP, chief growth officer, Interpublic Group, said, “We continue to be proud of our partnership with BMW, and are  excited that we are able to expand our relationship with this iconic brand in India, a key strategic growth market for the premium car segment. Much like the BMW brand, Team Dynamic is committed to the very highest quality.” 
Source:
Campaign India

Related Articles

Just Published

11 hours ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

15 hours ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

18 hours ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

18 hours ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.