BMB India, a 50:50 JV between Trevor Beattie’s BMB and Madison World, has won the mandate to handle the creative duties of Godrej Nature’s Basket.
On the account win, Prabha Prabhu, chief executive officer, BMB India, said, “It was a multi-agency pitch. For me this is a very prestigious win as it is great to be part of the Godrej Group. This is the first pitch that my expat Executive Creative Director Pat Burns has worked on. The campaign will soon be released.”
Godrej Nature’s Basket started with one store in Mumbai, and the chain has has expanded to 13 stores across Mumbai, Delhi and Pune.
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