Opinion
Sandeep Goyal
Sep 20, 2018

Blog: Raising a toast to 250 years of celebrity advertising

Beginning today we kick off a five part series that celebrates celebrity led advertising over 250 years

In the late eighteenth century novelty ‘root’ or bulb pots for native flowers or more exotic blooms, were much sought after. The hedgehog or ‘porkoipin’ bulb pot in Black Basalt, the first ornamental ware body developed by Josiah I in 1768, showed the white snowdrop flowers to great advantage. Wedgwood was probably the first brand to use a celebrity endorsement. Pic credits: The Wedgwood museum

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

1 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Akasa Air puts ground crew in the spotlight

2 Akasa Air puts ground crew in the spotlight

Nike flips the script: From action to intention

3 Nike flips the script: From action to intention

Jonty Rhodes dives into cashback chase

4 Jonty Rhodes dives into cashback chase

AI’s double-click: More speed, less soul?

5 AI’s double-click: More speed, less soul?

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

7 Microdramas test India’s appetite for stories in 120 seconds

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

8 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

9 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

GST simplification raises stakes for festive marketers

10 GST simplification raises stakes for festive marketers

Related Articles

Sandeep Goyal's blog: Dear ASCI, stay vigilant
Opinion
Oct 05, 2023
Sandeep Goyal

Sandeep Goyal's blog: Dear ASCI, stay vigilant

Sandeep Goyal to be Rediffusion's chairperson and managing director as Diwan Arun Nanda steps down
Advertising
Jul 10, 2023
Campaign India Team

Sandeep Goyal to be Rediffusion's chairperson and ...

Sandeep Goyal to acquire Rediffusion
Advertising
May 02, 2021
Campaign India Team

Sandeep Goyal to acquire Rediffusion

No pressure and expectations: Sandeep Goyal on round 2.0 at Rediffusion
Advertising
May 03, 2021
Raahil Chopra

No pressure and expectations: Sandeep Goyal on ...

Just Published

YouTube doubles down on AI, brand deals and creator tools
Marketing
1 hour ago
Vinita Bhatia

YouTube doubles down on AI, brand deals and creator ...

As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold over creators and advertisers alike.

Jerry Greenfield’s last scoop: Ben & Jerry’s co-founder quits
Marketing
1 hour ago
Kyle O’Brien

Jerry Greenfield’s last scoop: Ben & Jerry’s ...

Greenfield accuses Unilever of silencing the company’s activism.

The real risk in playing it safe
Opinion
2 hours ago
Sameer Sankhe

The real risk in playing it safe

Breakthroughs rarely emerge from cautious committees. For agencies testing AI, alignment, autonomy and acceptance of failure outweigh top-down declarations.

AnyMind bets on AI avatars to reshape creator commerce
Digital
2 hours ago
Campaign India Team

AnyMind bets on AI avatars to reshape creator commerce

The launch of AnyLive for Creators lets influencers and content creators develop AI avatars that can host livestreams on their behalf.