Opinion
Sandeep Goyal
Sep 20, 2018

Blog: Raising a toast to 250 years of celebrity advertising

Beginning today we kick off a five part series that celebrates celebrity led advertising over 250 years

In the late eighteenth century novelty ‘root’ or bulb pots for native flowers or more exotic blooms, were much sought after. The hedgehog or ‘porkoipin’ bulb pot in Black Basalt, the first ornamental ware body developed by Josiah I in 1768, showed the white snowdrop flowers to great advantage. Wedgwood was probably the first brand to use a celebrity endorsement. Pic credits: The Wedgwood museum

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

2 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

3 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Adani seeks single agency for INR 600-crore media overhaul

5 Adani seeks single agency for INR 600-crore media overhaul

Johny Lever features in KFC’s new Feastival campaign

6 Johny Lever features in KFC’s new Feastival campaign

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

7 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Kinder Joy launches DC-themed Funko Pop! collection in India

8 Kinder Joy launches DC-themed Funko Pop! collection in India

India’s quick commerce surge exposes a discipline gap for marketers

9 India’s quick commerce surge exposes a discipline gap for marketers

How Perfetti’s marketing formula endures amid India’s changing tastes

10 How Perfetti’s marketing formula endures amid India’s changing tastes

Related Articles

Sandeep Goyal's blog: Dear ASCI, stay vigilant
Opinion
Oct 05, 2023
Sandeep Goyal

Sandeep Goyal's blog: Dear ASCI, stay vigilant

Sandeep Goyal to be Rediffusion's chairperson and managing director as Diwan Arun Nanda steps down
Advertising
Jul 10, 2023
Campaign India Team

Sandeep Goyal to be Rediffusion's chairperson and ...

Sandeep Goyal to acquire Rediffusion
Advertising
May 02, 2021
Campaign India Team

Sandeep Goyal to acquire Rediffusion

No pressure and expectations: Sandeep Goyal on round 2.0 at Rediffusion
Advertising
May 03, 2021
Raahil Chopra

No pressure and expectations: Sandeep Goyal on ...

Just Published

Why LLMs should be “decolonised”
Advertising
4 hours ago
Nishith Srivastava

Why LLMs should be “decolonised”

LLMs today need to speak a variety of languages, not just English with an accent.

Following Omnicom’s acquisition of IPG, the Omnicom Health structure becomes clear
Advertising
5 hours ago
Jameson Fleming

Following Omnicom’s acquisition of IPG, the Omnicom ...

Employees are still looking for clarity around new policies regarding return-to-office, severance and more.

Netflix to purchase Warner Bros. film and streaming businesses
Media
6 hours ago
Kyle O’Brien

Netflix to purchase Warner Bros. film and streaming ...

The deal looks to be worth over $80 billion, but faces antitrust resistance.

Five agencies vying for Ikea creative account
Advertising
6 hours ago
Charlotte Rawlings

Five agencies vying for Ikea creative account

The review is at the chemistry stage.