Bisk Farm has announced the appointment of Hrithik Roshan as brand ambassador for its Googly range of biscuits.
The brand has rolled out a campaign #GooglyTwister with the slogan 'taste with a twist' featuring Roshan.
It aims to take the brand to a national level and encourage consumers to try out the Googly biscuits with Roshan onboard.
Arpan Paul, executive chairman, SAJ Food, said, “At Bisk Farm, Innovation is in our DNA and we believe that our focus on R&D and product development has been one of the key ingredients to success. We were regarded as the category disruptors when we launched our Googly range of biscuits and as the name symbolises, the consumers get bowled over by its unique taste. We are extremely excited with our association with the demigod of dance – Hrithik Roshan to bring this brand promise to life through our latest TVC and we are confident that the new campaign will be loved by consumers across the country.”
Vijay Kr Singh, managing director, SAJ Food, said, “SAJ Food today has attained the position of becoming India’s fourth-largest biscuit and bakery manufacturing company with a presence across 23 states in India. Our vision is to make Bisk Farm a truly national brand. A personality like Hrithik Roshan is the perfect fit for a growing brand like ours and him endorsing Googly allows us to drive brand awareness and create strong brand recall amongst the target audience.”