Birla Estates, a wholly owned subsidiary of Aditya Birla Real Estate Limited, has launched its ‘Built with All Heart’ campaign in association with Gujarat Titans for Indian T20 League 2026. The season-long initiative celebrates shared values of dedication and excellence, connecting fans and customers through immersive experiences and engagement across digital, social, and on-ground platforms.
The campaign is grounded in a philosophy common to both Birla Estates and Gujarat Titans, emphasising discipline, consistency, and a commitment to excellence. Drawing parallels between thoughtfully designed homes and high-performance sport, ‘Built with All Heart’ reflects the belief that meaningful outcomes are achieved through preparation, attention to detail, and continuous improvement.
Anitha Krishnan, head of marketing, Birla Estates, said, “At Birla Estates, we believe a home is more than a physical structure — it is an emotion shaped with intent, care and attention to detail. Our collaboration with Gujarat Titans is built on a strong alignment of vision and values, with both sharing an ‘all-in’ mindset. Just as Gujarat Titans brings passion to the game, we bring the same passion to building thoughtfully designed homes. Over the years, our association with the T20 League has been guided by a clear intent — to go beyond visibility and create meaningful connections. With ‘Built with All Heart’, we are extending this approach by focusing on experiences, personalisation and moments that stay with our customers, making our engagement with the platform more purposeful and memorable.”
Arvinder Singh, COO, Gujarat Titans, added, “At Gujarat Titans, our philosophy has always been rooted in putting fans at the heart of everything we do. Cricket today extends far beyond the field; it is about creating meaningful, lasting connections with fans. Our collaboration with Birla Estates is a natural extension of this shared vision. The ‘Built with All Heart’ campaign enables us to go beyond the game and offer fans immersive experiences that bring them closer to the team. As we continue to build this journey, our focus remains on delivering moments that are not just memorable, but truly personal for our fans.”
The campaign features experiences designed to engage fans and customers beyond conventional visibility, including ‘Money Can’t Buy’ behind-the-scenes access and opportunities to participate as an official toss representative on match days. In line with Birla Estates’ LifeDesigned® philosophy, the initiative prioritises personalised, high-recall experiences such as live match access, player interactions, and behind-the-scenes stadium tours, creating meaningful brand connections.
As the season progresses, the campaign will highlight stories of determination, teamwork, and excellence, reinforcing the message that significant achievements in sport and life are built with all heart.
Birla Estates focuses on premium residential development in key Indian markets, combining sustainability, customer-centricity, and thoughtful design. Headquartered in Mumbai, with regional offices in NCR, Bengaluru, and Pune, the company manages a commercial portfolio including two grade-A buildings in Worli, Mumbai.
