Riding on the back of 'Idea National Bingo Night', which delivered 5.1 TVRs, Viacom18's GEC Colors clocked up an impressive 365 GRPs in week 4 (TAM, HSM, CS 4+). This is the highest the channel has achieved in a week since launch.
STAR Plus (293 GRPs), Zee TV (264 GRPs) and Sony (156 GRPs) stayed steady.
Both NDTV Imagine (109 GRPs) and SAB TV (92 GRPs) delivered improved performances.
STAR Plus (293 GRPs), Zee TV (264 GRPs) and Sony (156 GRPs) stayed steady.
Both NDTV Imagine (109 GRPs) and SAB TV (92 GRPs) delivered improved performances.
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