Bindu’s Blog: Bigger, Vuvuzelas and a great day ahead

A quiet start to Cannes Lions this year. A good number of adlanders were still getting in, and more are expected on Monday so that’s a better day to take stock. That there are more clients in Cannes this year is undeniable. What value they see in attending Cannes is a line of thought I shall chase mid-festival when I talk to some of them. So in an industry that loves superlatives, the first question is always likely to be - is it louder, noisier, and bigger than last year? Louder and noisier, yes. And the football fever isn’t helping matters.

by Campaign India Team