Bindass has promoted Nikhil Gandhi as VP, national head, sales and Ashok A Cherian as VP, marketing, Brand Bindass.
Before this, Cherian was the associate director marketing for Bindass and Bindass Movies. In his new role, his responsibilities will be to oversee all the marketing activities for Brand Bindass. Before joining Bindass in 2007, Cherian spent seven years at MTV in a variety of roles including writer, producer and marketer. He began his career as a creative writer with JAM magazine.
Prior to his new role, Gandhi was the regional director, west and south, advertising and sponsorship sales, Bindass and Bindass Movies. Before this, he was with Zoom Television as regional head, west. He was a part of the core team that launched the channel in 2004.
Bindass is a 360 degree entertainment youth brand from UTV, with interests across television, mobile, retail, gaming, web and merchandising.
