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Bindass has promoted Nikhil Gandhi as VP, national head, sales and Ashok A Cherian as VP, marketing, Brand Bindass.Before this, Cherian was the associate director marketing for Bindass and Bindass Movies. In his new role, his responsibilities will be to oversee all the marketing activities for Brand Bindass. Before joining Bindass in 2007, Cherian spent seven years at MTV in a variety of roles including writer, producer and marketer. He began his career as a creative writer with JAM magazine.
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