Bigg Boss OTT's third season,which premieres today on Jio Cinema has brought in a bevy of six supporting brands as sponsors due to its immense popularity.
The show, will be co-presented by Too Yumm!, Siggnature Finest Silver Elaichi; co-powered by Oppo and Sofy; with beauty partner Lotus; and sanitaryware Partner Cera. Although these are the key names behind the sponsorship, there will also be further opportunities for brands to participate.
Bigg Boss OTT 2 shattered records, setting new benchmarks for digital entertainment in India and other parts of the world. The season garnered an astounding 30 billion+ watch time minutes, drawing in over 100 million viewers. The show's universal appeal of the last season lured advertisers and brands from across various categories, garnering interactive engagement of over 55 million.
The new season, produced by EndemolShine India, with Anil Kapoor as the new host, promises breakthrough interactive features with the OTT experience.
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