Big FM ropes in Pankaj Vassal, Neeta Viremani

Reliance Broadcast Network Limited (RBNL) has announced two appointments at Big FM.

  

Pankaj Vassal has joined the radio station as regional business head – West and East. Vassal will be responsible for business growth and overall profit and loss for the business vertical. In another appointment, Neeti Virmani has been roped in as station head for Mumbai.

On the appointments, Rabe T Iyer, business head, Big FM, said, “In our continuing quest to constantly bring more of the 'Outside'  in, we are happy to have two very talented associates join us in critical positions. Pankaj and Neeti come with vast experience in driving revenue, operations and execution in different but relevant ecosystems. Their depth and width of business understanding will not only build better ROI but also build a higher listener affinity for our large network of stations.”

Vassal moves in from Amway, where he was vice president - South. He has close to 15 years of experience from his stints at Amway, Motorola, Asian Paints and Essel Packaging.

  

Virmani, who was earlier head of alternate channels and alliances at Aircel, has worked with Aircel, Pepsi, Airtel, Aptech and STG in a 14-year career.