Big FM appoints Sunil Kumaran as country head, Thwink Big

Big FM has announced the appointment of Sunil Kumaran as country head, Thwink BIG. Kumaran will lead the content studio and talent incubator Thwink. His responsibility will involve scaling the group’s content studio business through development and creation of original content, talent incubation and strategic alliances. 

 

Tarun Katial, CEO, Big FM said, “In his past association with us, which was close to eight years, Sunil’s exceptional domain expertise and passion for content played a key in the networks growth. It gives me immense pleasure to welcome him back to the organisation where he will effectively be taking charge and fuel the growth of our Content Studio - Thwink BIG.”

 

Kumaran said, “It is an extremely exciting space and I look forward to taking the Group’s vision on Content forward with Thwink BIG.  We already have a highly driven and experienced team in place and they have been producing some fantastic work for brand.  The effort now will be to scale this manifold through innovations, fresh ideas, talent and publishing partnerships.”

 

Kumaran comes with an experience of over two decades in revenue, content planning and sales, distribution and marketing. Prior to joining BIG FM, Sunil was the Country Head of StoryLab (TSL), the specialist content agency of Dentsu Aegis Network. In his former role with Reliance Broadcast Network, he was the chief strategy officer for the group.