The Advertising Club Bangalore has announced that this year’s edition of the Big Bang Awards will be hosted on 19 September 2014 at the Ritz Carlton Hotel in Bengaluru.
The event will be presented by Bangalore Mirror of The Times Group for the fifth year in a row. The Advertising Club has received a record number of 956 entries this year, it said in a statement.
Malavika Harita, president, Advertising Club Bangalore, said, “We have received good number of entries almost across all categories. Digital advertising entries are on the rise, in keeping with the general trend in advertising."
Arvind Kumar, executive director, Advertising Club Bangalore, added, “A unique thing that is being added to the awards night this year, is a panel discussion on the topic 'Online Killed The Offline Star –True or False'.
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The report also suggested that HD channel viewership increased by 15% in the last two years