Starcom Worldwide has been appointed as media partner in India by BIBA Apparels, a women’s apparel brand. The brand has joined hands with Futurebrands to promote its offerings across the country. Starcom’s Delhi office will manage the account.
On the appointment of the media agency, Siddharath Bindra, managing director, BIBA Apparels said, “We wanted to partner with an agency that understands innovation and excellence. We are proud to have chosen Starcom as our media agency and look forward to a relationship that benefits brand BIBA.”
Tarun Nigam, executive director – India North, Starcom Worldwide said, “BIBA is a brand that has become synonymous with the latest fashion. By choosing us as their media planning company BIBA is ensuring that they are taking their marketing goals to the next level. We are excited about managing the media investments for this brand.”
Aanchal Jain, head – brand partnership, Futurebrands added, “We need partners who excel in creative solutions to achieve breakthroughs for new entrepreneurial brands at excellent ROIs.”