+(1).jpg&h=570&w=855&q=100&v=20250320&c=1)
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Sep 11, 2024
Beyond the Paralympics: The business case for disability representation
A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the community afterwards. Campaign explores what it will take for disability inclusion to become a constant in advertising rather than just seasonal.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
+(1).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
Media
15 hours ago
Dyson launches review of $500m media account
IPG Mediabrands is the incumbent on the account.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
16 hours ago
Approach Gen Z by mindset, not age
Raised in an era of constant reinvention, this generation has developed a keen instinct for what’s real and what’s performative.
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
17 hours ago
IPG Q3 earnings show decrease in revenue, but ...
The holdco’s cost-cutting reductions in workforce and office space led to profit.
Advertising
18 hours ago
How necessity, not hype, birthed Liqvd Asia's ...
By embedding AI into its new production model, the agency aims to balance automation with emotion — scaling storytelling without losing its human core.
