Campaign India Team
Jul 10, 2022

Beardo gets Vicky Kaushal as brand ambassador for fragrances

Will roll out a campaign to highlight the association

Beardo gets Vicky Kaushal as brand ambassador for fragrances
Beardo, the men’s grooming brand, has announced the appointment of Vicky Kaushal as its brand ambassador for its range of fragrances. 
 
The brand will soon release a campaign featuring the actor. 
  
Sujot Malhotra, CEO, Beardo, said, "Beardo believes in celebrating every facet of masculinity that goes towards making men the best version of themselves. One of the many ways we partner with them in this journey is by helping them look and smell immaculately irresistible. Given his sophisticated ruggedness and the values that the brand stands for with #HairyMasculinity, we believe Vicky is a perfect fit to inspire men on our behalf to be raw, real and unfiltered – basically the best version of themselves."
 
Source:
Campaign India

Related Articles

Just Published

22 hours ago

Should agencies ditch CVs when hiring creatives?

By sticking to traditional recruitment methods, agencies are failing to attract a diverse, digitally native talent pool. How much or little is the industry evolving its hiring practices to adapt to modern times and needs?

23 hours ago

Rohit Ohri retires from FCB

Ohri spent eight years at the helm of FCB Group India before being elevated to FCB global partner, and worked closely with global CEO, Tyler Turnbull.

1 day ago

The role of personalised marketing in a changing ...

As marketing budgets in the restaurant industry have increased—from roughly around 8% to as much as 20% of overall spending—Emerald Dreams' partner notes that the focus has shifted from creativity alone to relevance.

1 day ago

India tops Effie Asia Pacific with 34 wins

The Womb won the 'APAC independent agency of the year' award.