Beardo gets Vicky Kaushal as brand ambassador for fragrances

Will roll out a campaign to highlight the association

Jul 10, 2022 07:59:00 AM | Article | Campaign India Team

Beardo, the men’s grooming brand, has announced the appointment of Vicky Kaushal as its brand ambassador for its range of fragrances. 
 
The brand will soon release a campaign featuring the actor. 
  
Sujot Malhotra, CEO, Beardo, said, "Beardo believes in celebrating every facet of masculinity that goes towards making men the best version of themselves. One of the many ways we partner with them in this journey is by helping them look and smell immaculately irresistible. Given his sophisticated ruggedness and the values that the brand stands for with #HairyMasculinity, we believe Vicky is a perfect fit to inspire men on our behalf to be raw, real and unfiltered – basically the best version of themselves."