BC Web Wise’s new agency scoops Britannia Cheese biz

BC Web Wise has won the digital account of Britannia Cheese. The account will be handled by the Big iTuna, the agency which has been recently created by BC Web Wise to handle conflicting business.The size for the digital business is estimated to be about Rs 50 lakhs, according to industry sources. The total media spends of Britannia Cheese is about Rs 2 crore. BC Web Wise is planning to create a “community” website for the brand.