Campaign India Team
Jun 24, 2008

BC Web Wise’s new agency scoops Britannia Cheese biz

BC Web Wise has won the digital account of Britannia Cheese. The account will be handled by the Big iTuna, the agency which has been recently created by BC Web Wise to handle conflicting business.The size for the digital business is estimated to be about Rs 50 lakhs, according to industry sources. The total media spends of Britannia Cheese is about Rs 2 crore. BC Web Wise is planning to create a “community” website for the brand.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

6 hours ago

Brands hitch a ride on Rath Yatra's AI bandwagon

From AI films to menthol caps, brands are tapping into Rath Yatra’s massive footfall to mix tradition with tech-fuelled storytelling.

6 hours ago

Scroll-stopping or scroll-past? The 2.5-second ad ...

As Gen Z rewires the attention economy, brands are trading static ads for AR, creators and bite-sized storytelling to stay in the frame.

6 hours ago

CloudTV enters India’s CTV ad market with Magnite ...

With 12 million screens and Magnite in tow, CloudTV enters the ad arena, eyeing India’s shifting viewer habits and digital ad pie.