BC Webwise, after working on online movie marketing for quite some time, has now finally announced a movie marketing division. The company already has clients like Yash Raj Films, Red Chillies Entertainment and Pritish Nandy Communications (PNC). The division is led by Jaya Bhatia, senior VP account planning and servicing and Neha Parekh, senior creative architect.
BC Webwise has designed a viral campaign to promote the mobile tracker feature for a series of Samsung phones. The viral starts with an alien abduction which is ultimately tracked down by cops with the help of the mobile tracker feature of a Samsung phone, one of the many things seized by the aliens.
BC Web Wise has won the digital account of Britannia Cheese. The account will be handled by the Big iTuna, the agency which has been recently created by BC Web Wise to handle conflicting business.The size for the digital business is estimated to be about Rs 50 lakhs, according to industry sources. The total media spends of Britannia Cheese is about Rs 2 crore. BC Web Wise is planning to create a “community” website for the brand.
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