Arati Rao
Apr 28, 2012

BBDO India's Gillette work wins three accolades at AME 2012

BBDO picks up Gold, Silver, Bronze for Gillette; W+K Delhi a Gold for IndiGo; O&M comes home with a Silver and two Bronzes

BBDO India's Gillette work wins three accolades at AME 2012


BBDO India picked up three awards for its work on Gillette at the Asian Marketing Effectiveness Festival in Shanghai on 27 April 2012. The agency bagged a Gold for 'Shave Sutra' in Best Marketing Campaign For National Brand Development and a Bronze for the same campaign in Best Ideas. For 'Shave India' movement, the agency won a Silver in Best Sustained Success.

From India, Wieden + Kennedy Delhi also picked up a Gold in Best Sustained Success for its work on IndiGo Airlines titled 'India's Coolest Airline'.

Ogilvy India won a Silver for 'How we sold Cadbury Dairy Milk bars more than 4 times the Great Wall!' in Most Effective Use of Advertising. The agency also picked up two Bronzes - one for 'How Madhya Pradesh became Incredible in Incredible India' in Best Sustained Success and another for 'Drive Into The Big League' for Vodafone in Most Effective Use of Sponsorship and Event Marketing.

The other Bronze winners from India were: Lowe Lintas for 'MNP – ‘No Idea, Get Idea!’' in Most Effective Use of Advertising; Jack In The Box Worldwide and Sony Music Digital Marketing Team for 'Why This Kolaveri Di'; and DDB Mudra in Most Effective Use of PR for Reliance Mediaworks 'The Power of Silence'.

51 winners were declared on 27 April: 1 Platinum, 11 Gold, 14 Silver and 25 Bronze. Australia took home the most trophies with 16, followed by India with 10 and China and Singapore both with 6.

The sought-after Platinum trophy, given to the entry that has truly combined innovation, creativity and effectiveness, has this year been awarded to Clemenger BBDO & Clemenger Proximity Melbourne, Australia, for their Integrated Marketing Campaign for the National Australia Bank, 'Break Up'.

For the complete list of winners, visit


Campaign India