Campaign India Team
May 12, 2016

BBDO India bags Crompton's creative mandate

Account won following multi-agency pitch; durables brand adopts 'Let's hang out at home' stance

BBDO India bags Crompton's creative mandate
BBDO India has bagged the creative duties for Crompton’s range of household appliances following a multi-agency pitch. The mandate for the team is to create a 'modern and contemporary' image of Crompton, informed an agency statement. 
 
Shantanu Khosla, managing director, Crompton Greaves Consumer Electricals, said, “We are extremely excited to have BBDO as our partner as we build the Crompton brand. BBDO has a proven capability to truly understand consumer insights and convert these into strong creative programs that will continue to build the Crompton brand equity amongst Indian consumers and further accelerate our growth." 
 
Ajai Jhala, chief executive officer, BBDO India, said, “The Crompton win is a great opportunity for us to work with inspirational clients who have a clear vision of creating and occupying an emotional high ground rooted in a cultural context.  The brand idea 'Let’s hangout at home' resonates with modern urban couples who are in the process of discovering each other as they set up their home with Crompton's brilliant range of durables.”
 
Josy Paul, chairman and chief creative officer, BBDO India, added, “It’s an emotional win because it was the first brand I handled when I started out in advertising. Crompton always stood for reliability. As we set out to give the brand greater relevance, we believe we’ve captured a positive social and cultural change point that’ll make Crompton the youngest and most exciting brand in home décor and durables."
Source:
Campaign India

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