BBDO bags Milkbasket's creative mandate

Account won post a multi-agency pitch

Feb 08, 2022 04:07:00 AM | Article | Campaign India Team

BBDO India has won the creative mandate of Milkbasket following a multi-agency pitch.
 
Milkbasket is part of Reliance Retail. It is a subscription-based micro-delivery service. It's currently present in NCR, Bengaluru, Hyderabad and Chennai. In 2022, Milkbasket aims to take its services to the top 50 cities in India. 
 
Yatish Talvadia, founder and CEO, Milkbasket, said, “On this exciting growth journey of Milkbasket, we are super thrilled to onboard BBDO. The plan is to leverage their creative strength to make Milkbasket a household name pan India by the end of the year.”
 
Nikhil Mahajan, chief growth officer and GM, BBDO, added, “The daily essential delivery space has seen a lot of action lately, and I feel Milkbasket with its robust business model is poised to win mindshare and market share. They have a unique proposition that sets them apart from any other player, and I’m very excited to bring that alive as we create a brand to reckon with in the coming times. The leadership team’s vision of not only winning the future but shaping it too is what makes this partnership so special and exciting.”