Campaign India Team
Aug 20, 2010

BBC.com launches new travel website with Lonely Planet

BBC.com has launched its new travel site in collaboration with its sister company Lonely Planet. It also has partners in global territories including Spice Jet in South Asia and Middle East, Hilton in Asia Pacific and Europe, and Emirates in North America.  BBC.com/travel is the first in a series of factual and lifestyle sites, announced last month alongside BBC.com’s redesigned news site and new US edition. It will be led by editorial director David G Allan, who was formerly the editor of NYTimes.com's Travel & Style section.  

BBC.com launches new travel website with Lonely Planet

BBC.com has launched its new travel site in collaboration with its sister company Lonely Planet. It also has partners in global territories including Spice Jet in South Asia and Middle East, Hilton in Asia Pacific and Europe, and Emirates in North America.  BBC.com/travel is the first in a series of factual and lifestyle sites, announced last month alongside BBC.com’s redesigned news site and new US edition. It will be led by editorial director David G Allan, who was formerly the editor of NYTimes.com's Travel & Style section.  

Luke Bradley-Jones, executive vice president and managing director, BBC.com, said, “We know that BBC.com audiences are culturally sophisticated and love to travel. Fuelled by the global expertise and reach of BBC and Lonely Planet writers, BBC.com/travel will connect those readers with the destinations they are eager to learn more about and then experience for themselves, first hand.”

Allan said, “Our audience already loves the smart, sophisticated and well researched stories from the BBC. BBC Travel builds on our news and documentary heritage with outstanding travel journalism and insights from Lonely Planet’s authors to inspire you to leave your desk and have an adventure whatever the destination.”

Visit www.bbc.com/travel 

 

Source:
Campaign India

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