Campaign India Team
Jun 01, 2020

Battle of the Brands: HRX Vs Gymshark (part two)

A weekly round up of the action in the social media space

Battle of the Brands: HRX Vs Gymshark (part two)
It’s been more than two months of working from home since the lockdown was declared on 25 March. People have been largely respecting the social distancing guidelines and haven’t stepped out of their homes except for groceries and essential goods like medicines. But this begs the million-dollar question –  how do we stay fit if we can’t be active? Online workouts and Instagram and Facebook live sweat sessions are on a roll right now. Everyone wants to emerge from the lockdown as a trimmer version of themselves. So we thought of looking at two fitness brands that have taken India by storm in recent years – HRX by Hrithik Roshan and Gymshark.
 
Both of these fitness brands are more or less similar in their offering – they have gymwear, fitness tips and videos that you can use to work out and stay fit from the comfort of your own homes. The two brands were also founded around the same time. So let’s take a look at which fitness brand is making waves in India, now.
 
Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz, using their platform. Talkwalker Analytics analyses the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data. 
 
Demographics: 
 
 
Now that we’ve seen what the conversation is about, let’s take a look at who is creating the buzz. Unsurprisingly, it’s mostly men doing the talk for both brands, but the age group creating the buzz shows us the real difference. Gymshark, is primarily targeting youngsters and we can see that 62.2% of the conversation is being driven by the 18-24 age group. HRX, is more a brand for millennials and we see almost 70% of the conversation coming from this age group. Therefore, it may well be possible that the two brands can easily co-exist since they appeal to different age groups!
 
Emojis:
 
 
Now most of us feel some sort of emotion towards working out – it may be the good “endorphin rush” kind or the bad “not again” kind. This post would, therefore, be incomplete without emojis. Looking at the emoji bubbles for both brands, we see a larger one for HRX, but the main thing to note here is that both brands have exactly the same emoji associated with them front and centre – the bulging biceps. Other emojis are the crying with laughter emoji and the thumbs up emoji for Gymshark and the heart-eyes emoji and lit emoji for HRX.
 

 

Source:
Campaign India