Bates 141 takes Reebok Hex ride outdoors

141 Wall Street, the OOH arm of Bates 141, recently rolled out an out-of-home campaign in Delhi for Reebok to support the global launch of a new show, Reebok Hex ride. Targeting the fashion and fitness conscious high end audience between 15-30 years, the agency developed a special showcase to display the product at two bus shelters: SP Road and Janpath.

by Campaign India Team