Raahil Chopra
Aug 18, 2010

Bates 141 creates new TVC for the 93 hp Fiat Punto

Bates141 has created a new TVC for the new Fiat Punto 93 hp.

Bates 141 creates new TVC for the 93 hp Fiat Punto

Bates141 has created a new TVC for the new Fiat Punto 93 hp.

The TVC for the new 93 hp Fiat Punto opens with a shot in the basement parking where three thieves are shown trying to open the Punto. Out of the three one is at work (trying to open the Punto), while the other two are waiting for him to open it. After this the owner of the car is shown approaching the car. Seeing this the other two back off and run away. The owner gets to the car and instead of showing anger, asks the thief if needs help in opening the car. He goes on to show the car off to the thief by showing him the unique features of the car. He then makes the thief sit next to him and takes him for a drive around the parking lot during which he introduces him to the Blu & Me techonolgy present in the Punto, by calling the cops on his phone and playing it on loudspeaker via the speakers present in the car.

The TVC is produced by Bang Bang Films and directed by Nic and Sune. 

Roopak Saluja, managing director/Executive Producer at Bang Bang Films said, "After Volkswagen, this is the second car brand that Bang Bang is working on and it just so happens that they're both known for their iconic advertising in every market they're present in.  Nic & Sune bring a rare deftness in the handling of subtle humor and performances on which this spot hinges.  When Sagar and Abhinav saw their reel, there was no question that they were the ones for the job."

WATCH TVC now

Credits:

Title: Thief

Brand: Fiat Punto

Client: Fiat

Agency: Bates 141 (Mumbai)

National Creative Director: Sagar Mahabaleshwarkar

Creative Director: Abhinav Pratiman

Agency Producer: Tasneem Rajgara

Client Servicing: Kaizad Pardiwalla, Anup P and Subhash Rao

Production Company: Bang Bang Films

Director: Nic and Sune

DOP: Nicholas Osborne

Produced by: Roopak Saluja, Kirk Dias and Amarjeet Kaur

Assistant Directors: Abhijeet Chhabra, Abbas Khan and Aditya Gupta

Editor: Harshal Thakur

Post Production Manager: Girish Kant Singh

Post Production: Pixion (Mumbai)

 

 

Source:
Campaign India

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