Bang in the Middle has announced its foray into Kolkata, after establishing a presence in Gurgaon, Chicago and New York. For its Kolkata operations, Bang in the Middle has partnered Meenakkshi Sen, a former model, who comes on board as managing partner.
According to a Bang in the Middle statement, while Sen is a first time entrepreneur in the communications space, she has had a long association with the advertising and media business.
“Kolkata has some great brands that need fresher solutions. Both traditional and digital. Whether we like it or not, the world of advertising, marketing, and communication is stepping outside traditional boundaries along with the help of technology. The world is no longer limited by geography, and every market of the world is accessible and open to even local businesses through the web and online advertising. I also have the pleasure of returning back to a city that gave me great memories, beautiful opportunities, and some wonderful campaigns,” said Prathap Suthan, managing partner and chief creative officer, Bang in the Middle.
“I am super excited to bring Bang in the Middle to Kolkata. Kolkata has not been getting the attention it deserves from communication companies as a whole. Barring one or two agencies, I would think Kolkata gets back handed treatment. Along with scaling up regular advertising opportunities, I believe that digital marketing also has enormous potential for the brands of Kolkata. New avenues are calling Kolkata, and we better listen to them” added Sen.
“Kolkata can add significantly to our growing band of clients,” noted Naresh Gupta, managing partner and chief strategy officer, Bang in the Middle.
The agency expects Kolkata to become a very important market in the coming months. The agency will offer its full suite of services to clients in the city and help open up global markets for them, according to the statement announcing its Kolkata foray. Bang in the Middle was set up in May 2012.