Campaign India Team
Jan 03, 2023

Sourav Ganguly and Bandhan Bank on trust to grow

Watch the film conceptualised by Leo Burnett Orchard here

Bandhan Bank has launched a campaign titled ‘Jahaan Bandhan, Wahaan Trust’ (where there’s Bandhan, there’s trust) featuring its brand ambassador Sourav Ganguly. Conceptualised by Leo Burnett Orchard, the film talks about the trust that the brand has been able to earn in a span of seven years, through its different avatars. 
The film begins with Ganguly reminiscing his early days on the cricket field. He talks about the times his runs were few and stadiums empty. However, he goes on to narrate that as he worked harder, started scoring runs, and established himself as a dependable member of the team, he gained the trust of many people. Ganguly then draws parallels between him and the brand, which started off as a small NGO and gradually expanded to gain recognition by its stakeholders.
Apurva Sircar, head - marketing, Bandhan Bank, said, “Bandhan Bank, in the last seven years, has established its presence in 34 states and union territories, has more than 2.77 crore customers and its book size is nearly Rs.2 lakh crore. This has been possible due to the trust of stakeholders that the Bank has been able to secure. Dada’s (Ganguly’s) life has been witnessed by one and all. While both Dada and Bandhan have origins in West Bengal, both have not let that define them and have established themselves as trusted names across the country and the world, thereby winning the trust of millions. Our campaign draws inspiration from this similar journey of both brands.”
Pravin Sutar, head of creative - Leo Burnett Orchard, said, “There are very few purpose-driven brands across the world and to get to work on them is a privilege. Bandhan Bank’s journey has been exemplary and it needed stand-out storytelling. With Sourav Ganguly, we got the opportunity to create a campaign that seamlessly connects the story of Bandhan Bank and Dada, promising to strike a chord with everyone. We are confident that this piece of work will be memorable and will drive impact for Bandhan Bank.”
The campaign is live across TV, print, OOH, cinema and digital. 
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

3 days ago

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

3 days ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

3 days ago

Group M broadens remit of Wavemaker global chief ...

Jenner will remain as Wavemaker global chief executive.

3 days ago

Samsung's LTE Galaxy Watch6 campaign unlocks ...

The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.