Opinion
Geeta Rao
Aug 08, 2018

Baggit and Burberry – A tale of two bags

Exclusivity has a price but the price of not listening to other noises we have heard recently – recycling, sustainability, landfills, environmental impact is also high.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

Piyush Pandey dies at 70; the industry mourns a legend

2 Piyush Pandey dies at 70; the industry mourns a legend

Bingo! turns ‘Big No’ into its boldest punchline yet

3 Bingo! turns ‘Big No’ into its boldest punchline yet

Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

4 Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

5 Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

ICC World Cup: Where does women’s cricket stand after historic win?

6 ICC World Cup: Where does women’s cricket stand after historic win?

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

7 Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

8 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again

9 Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again

AI’s double-click: More speed, less soul?

10 AI’s double-click: More speed, less soul?

Related Articles

Being woke is having a philosophy behind a brand: Geeta Rao
Advertising
May 30, 2022
Noel D'souza

Being woke is having a philosophy behind a brand: ...

OMD wins Burberry’s global media account
Advertising
Dec 19, 2022
Arvind Hickman

OMD wins Burberry’s global media account

Baggit takes on mansplaining with Shraddha Kapoor
The Work
Jul 03, 2018
Campaign India Team

Baggit takes on mansplaining with Shraddha Kapoor

Baggit nudges consumers to buy local for an Atmanirbhar Bharat
The Work
Dec 17, 2020
Campaign India Team

Baggit nudges consumers to buy local for an ...

Just Published

Marico awards its integrated media mandate to Omnicom Media Group’s PHD India
Advertising
1 hour ago
Campaign India Team

Marico awards its integrated media mandate to ...

Madison Media is the outgoing media partner, after bagging the account in 2019.

Toilet soaps dominate TV advertising in 2025: TAM AdEx
Advertising
5 hours ago
Campaign India Team

Toilet soaps dominate TV advertising in 2025: TAM AdEx

Hindustan Unilever and Reckitt remained the largest spenders, even as muted consumer demand saw FMCG companies tightening their ad budgets.

Coca-Cola reignites AI ad debate with new holiday campaign
Advertising
6 hours ago
Shannon Miller

Coca-Cola reignites AI ad debate with new holiday ...

A new version of the classic ‘Holidays Are Coming’ reinforces the brand’s commitment to generative tech and storytelling.

The great escape? What they don’t tell you about going independent
Opinion
6 hours ago
Edward Usher

The great escape? What they don’t tell you about ...

Life after the network machine: the highs, the headaches and the surprising truth about creative freedom.