Baaash Digital, the digital communication and content division from the Creativeland Asia Group, has appointed Ankush Sohoni as its COO. He will lead business development and brand strategy.
Rana Barua, Chief Executive Officer, Creativeland Asia Group said, “Ankush has a proven track record of being an excellent digital and brand strategist. He definitely has the ability to scale the business as well as understand the brand essence, while partnering clients with apt solutions. We are sure that he will be a key member driving the future growth story of Baaash Digital.”
Sohoni has extensive experience across digital communication, brand strategy and editorial.
His experience spans verticals ranging from FMCG, media and entertainment, technology and
Financial Services. Most recently, he was handling NBA India's digital ecosystem at the 120
media collective in the capacity of business director. Prior to that he was involved with
strategically led businesses like Google Apps For Work, Wai Wai Noodles, Hindustan
Unilever (Surf Excel, Pond's Men, Knorr) and World Gold Council to name a few.