Digitas has been appointed by Axis Bank to handle social media and online creative duties.
On the association, Manisha Lath Gupta, chief marketing officer, Axis Bank, said, “At Axis Bank, we believe that digital media is an extremely important channel to engage with and have meaningful conversations with consumers. Over a period of time, a good digital strategy will go a long way in creating preference of one service provider over another. We believe that Digitas India is the right strategic partner to help us achieve our aspirations. Digitas will be handling all social media and online creative work for Axis Bank.”
Kanika Mathur, president, Digitas India, added, "Working with Axis bank is extremely exciting and challenging for us. We will be using some of our worldwide learnings and best practices to create and implement best in class strategies and consumer experiences for Axis bank. These will include helping position new and current services online as well as in social media."