Aviva uses Tendulkar's image as father to push child plan

Aviva Life Insurance has rolled out an integrated marketing campaign to push its child education insurance plans.The campaign is built around a recent survey – Aviva Young Scholar Insights conducted by Aviva and IMRB – that revealed that 93% of parents in India are saving towards their children’s higher education as they believe education is the only insurance they can provide to their children.

by Campaign India Team