Aviva India names BBDO as its creative agency

Aviva Life Insurance has appointed BBDO India as its creative agency, as a part of the global brand alignment.Aviva recently announced the transition of all businesses under one global brand. BBDO has been involved with the development of Aviva’s global brand positioning.The incumbent agency is Publicis India and the account transition from Publicis India to BBDO will happen over the next six weeks.