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An Australian court has approved the use of Facebook to serve a legally binding document on a couple that defaulted on a six-figure housing loan.The Australian Capital Territory Supreme Court approved solicitor Mark McCormack's application to use the social networking site to serve a foreclosure notice on the couple following several failed attempts to contact them at home and by email.
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Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
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Srinivasan joins Publicis after seven years at BookMyShow.