Marketing Digital Opinion
Dr Harish Kumar
Jan 23, 2025

Augmented reality: Merging imagination with retail innovation

Great Lakes Institute of Management's research chairperson explains how the tech is revolutionising marketing with immersive experiences, blending sensory thrills and efficiency to reshape consumer behaviour and brand loyalty.

By blending the virtual with the physical, the tech provides a visually engaging experience beyond static product images. Image source: Freepik

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