Following a multi-agency pitch, German luxury car manufacturer Audi has appointed Creativeland Asia as its lead integrated creative agency in India, including for the digital business. The model range in India includes Audi A4, Audi A6, Audi A8, Audi Q5, Audi Q7, Audi TT and the sports car Audi R8. Grey Worldwide would also continue to manage part of the business.
“Audi has garnered a significant space in the minds of the luxury car buyer in India today and is increasingly gaining in awareness and reaching out to a wider audience. We hope that this new partnership with Creativeland Asia will further fuel our marketing communications strategy and enable us to communicate the “Audi way” in India,” said Clemens Ollmert, head of marketing, Audi India.
Creativeland Asia will be responsible for delivering an integrated 360-degree campaign for the launch of the R8, and will be supervising brand Audi across events, CRM, on-ground promotion and retail. Commenting on the same, Sajan Raj Kurup, founder and creative chairman of Creativeland Asia, said, “I have been dreaming of working on this car brand for a while. This is a great moment for creative independents in India. I’m extremely delighted that a prestigious multinational brand like Audi has placed immense faith in Creativeland Asia.”
