Atique Kazi has joined Publicis Groupe India as chief executive officer (CEO) of Performics India. Until recently, Kazi was president—data, performance, and digital products at WPP Media.
Gautam Surath, who was chief operating officer (COO) of Performics, has been elevated to chief strategy and transformation officer, Publicis Media India. In his expanded role, he will focus on strengthening and scaling the Groupe’s capabilities across influence, data and analytics, search, commerce, programmatic, and martech.
The moves signal a decisive step in the Groupe’s continued investment in world-class leadership across its media operations. Kazi joins with more than two decades of deep expertise across digital media, technology, data-driven marketing, and scaled transformation, partnering with leading brands to accelerate programmatic maturity, advance platform-driven solutions, and unlock scaled transformation across categories.
Speaking about the leadership appointments, Lalatendu Das, CEO, Publicis Media South Asia, said, “Atique’s appointment marks an important evolution for Performics India. His depth of experience, clarity of vision, and proven ability to scale complex digital ecosystems make him an exceptional addition to our leadership bench. At the same time, Gautam’s elevation to lead our Strategy and Transformation Office for the media division strengthens the Groupe in an equally crucial way. His steady leadership and ability to integrate media, data, AI, and commerce have shaped Performics India’s progress so far, and his new mandate allows us to double down on the capabilities that will define Publicis’ Media’s future. Together, these leadership moves position Publicis Media India to accelerate growth for our clients and deepen our competitive advantage across the region.”
Performics was recently named the ‘South Asia Performance Agency of the Year’ (Gold) at the Campaign Agency of the Year 2025 awards. They also picked up a bronze for the ‘South Asia E-Commerce Agency of the Year’.
“Performics India sits at a defining moment—where data, technology, and creativity converge to open extraordinary possibilities for brands,” said Kazi. “I’m energised by the scale of opportunity ahead of us and by the talent within the organisation. Together with the teams, I look forward to building solutions that are not just innovative but genuinely transformational for our clients.”
Surath said he was deeply proud of what the Performics team has built and called it a “privilege to help shape the growth” of Performics India over the years.
“As I step into this new role, I’m excited to work towards further strengthening the Groupe’s capabilities across data, influence, technology, and performance. These areas are increasingly central to how clients grow and I’m committed to bringing even more coherence, integration and strategic ambition to our offering,” Surath said.
