The festival is being held from May 12-13 at the Pudong Shangri-La Hotel in Shanghai. Delegates wishing to attend can now register online at Ame.asia.
An early bird discount is available till March 15 for US$550. Registrations after this date will cost US$700.
For the first time this year, the festival is being organised under a joint venture between Haymarket and the organisers of Cannes Lions.
The 2011 programme, including 16 topical keynote speeches, is being decided by a content committee under the leadership of BBH Asia chairman Charles Wigley.
"Building on the importance and prestige of the AME awards, the Asian Marketing Effectiveness Festival will offer attendees a learning and discussion forum for marketing effectiveness and brand development as well as a networking platform for the industry," said Tim Waldron, managing director of Haymarket Asia.
"We look forward to working with Cannes Lions, our joint venture partner in developing another great event for the region," he added.
The two-day event will culminate in the 9th Asian Marketing Effectiveness Awards Gala Dinner on the evening of May 13.
The Asian Marketing Effectiveness Festival is Asia Pacific’s foremost gathering of marketing, advertising and media industry executives, acclaimed marketing experts and brand pioneers. The Festival is a celebration of the latest thinking in marketing effectiveness and a showcase of some of the very best examples of effective brand building from around the globe.
This article first appeared on Campaign Asia