Staff Reporters
Sep 26, 2017

Asia-Pacific YouTube Ads Leaderboard: Special Spikes Asia 2017 edition

On the eve of Spikes Asia 2017, Google shares the 10 most popular ads released since last year's festival.

Asia-Pacific YouTube Ads Leaderboard: Special Spikes Asia 2017 edition

Google has released a special edition of the Asia Pacific YouTube Ads Leaderboard covering the 12 months since last year's Spikes Asia Festival of Creativity and this year's edition, which runs tomorrow through Friday in Singapore.

The list represents the top 10 ads on YouTube in Asia-Pacific that resonated most with audiences across the region through a combination of popularity and promotion, according to the company.

As Spikes Asia is a time for celebrating the creativity of brands and agencies across the region, it's fitting that the list showcases Asia-Pacific brands that have made ads so compelling that chose to watch them in some cases millions of times.

Southeast Asia emerges as a powerhouse of video creativity and audience engagement, with seven out of 10 of the ads coming from Vietnam (4) Thailand (2) and the Philippines (1). 

India has two films in the top 10.

In the top spot is Vinamilk, which remade the most popular tune in the country from 2015, using the up-and-coming singer, Le Manh Quynh. This, combined with the classic theme of a daughter clashing with her mother-in-law, plus creative relatable lyrics made this ad entertaining and irresistibly catchy.  

Speaking of music, it's worth noting that while all of the ads on the list feature music, six out of 10 go further by featuring bespoke music videos.

1. Vinamilk

2. LG India

3. Bioré Vietnam

4. Nestlé Philippines

5. Trà TEA+ Plus

6. Nescafe Vietnam

7. Cadbury India

8. Sunsilk Thailand

9. Clash Royale

10. Maybelline Thailand

About The YouTube Ads Leaderboards showcases the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in Asia-Pacific that resonated most with audiences across the region from July 2016 - August 2017. Ads are determined by an algorithm that factors in watch time, paid views, organic views, and audience retention.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
You will never unsee Jif's man-squirrel in new spots from Publicis
Premium
1 day ago

You will never unsee Jif's man-squirrel in new ...

The creative shop launched a double campaign with Jif and Smuckers.

Premium
Bobo and Bladder adventure through Elvie's funny ads about female incontinence
Premium
1 day ago

Bobo and Bladder adventure through Elvie's funny ...

Tech start-up wants women with incontinence to know they are not alone.

Premium
The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film
Premium
1 day ago

The scent of a gamer: Lynx tie-in with Xbox debuts, ...

An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.

Premium
Sofa story sparkles in Fevicol's diamond jubilee commercial
Premium
1 day ago

Sofa story sparkles in Fevicol's diamond jubilee ...

Watch the film conceptualised by Ogilvy here