ASCI’s CCC upholds complaints against 87 ads in December 2013

Ads from the education sector followed by personal and healthcare categories received highest number of complaints in 2013

Mar 19, 2014 03:01:00 PM | Article | Campaign India Team

ASCI’s Consumer Complaints Council (CCC) has announced that it upheld complaints against 87 ads in December 2014, of which 65 were from the health and personal care category.

In the entire year, the CCC decided on 1,842 complaints out of which 1,477 were upheld. Out of these misleading advertisements, approximately 40 per cent were from the education sector and 36 per cent from health and personal care.

Health and personal care

The CCC found the following claims in health and personal care product or service ads of 65 advertisers, released in the press to be either misleading or false or not adequately/scientifically substantiated and hence violating ASCI’s Code. Some of the health care products or services ads also contravened provisions of the Drug & Magic Remedies Act. Complaints against the following ads were upheld.

Body Care Slimming & Beauty Clinic for Men and Women 
Ranbaxy Laboratories Ranbaxy Garlic Plus 
Benda Accupuncture Slimming Centre 
Uranyx HealthcareUra Stone Drill Syrup 
Hotmain Dawakhana 
Devi Ayurvedic Products 
Hindustan Research Health ProductZeroton
Adhi India Advanced Hair Restoration Centre 
Piles Care Point 
Welkin Convergence Pvt LtdMorning Mist 
Baljiwan Medicines Pvt LtdShakti Tarang 
Rechoice Hair Oil 
Welfeed Remedies Pvt LtdLuv Kush 
Smile Dental Zone 
Keya Seths AromatherapyKeya Seths Keya Special 
Pangene Biotech LtdBodydear Range of Products 
Vinayaka Ayur Hospital & Panchkarma Center 
The Inspiration 
Teleone Consumer Products Pvt. LtdLove Forever Capsules 
Hindustan Research Health ProductsFit O Fit Capsule 
Sri Sai Ayurvedashram 
Sudama Aushadhalaya 
SR PharmaVirgin Again Extra 
SharmayuSharmayu Fat Free 
Shiv Shakti Ayurved 
Uranyx HealthcareUranyx range of products 
Vegitot Cream 
Kesh Apsara Hair Oil 
Breast Developer Oil & Capsules 
Amrit Ayurveda Enterprise 
MorbettFemi Care Tonic 
Super Height 
Janki Aushadhalaya 
Seva Herbal  
Krushna Health Care 
Dr. Dev Slimming Clinic 
Sun Clinic 
Sangita Homeo: Bahaar Oil/Shampoo  
Amrut Booty Capsule 
HST Herbal Masti Course 
Sora GM 
Meck Pharmachem LimitedGlucomeck Tablets
Tirth Sai HealthcareProto Capsules 
France Natural ProductsGuarana Fat Burner 
Dr. Sheetal’s Slim Express 
Sarkar Dispensary 
Aura Nutraceuticals LimitedKohinoorprash Ayurvedic Chyavanprash 
Kashyap Clinic  
Piramal Enterprises LtdPolycrol Xpress Relief 
Dr Batra’s Positive Health Clinic 
Shree Baidyanath Ayurved Bhawan Baidyanath Vita Ex Gold 
Bio - Green Healthcare  
Innovative Cure  
Sehat Homoeopathy  
Shivani Aushadhalay &Naturopathic Hospital  
Emami Zandu Sona Chandi Chyawanprash Plus 
Kuzaolin Slimming, Laser, Beauty &Ayurveda 
Dr. P. K. Jain Clinics  
AAA Teleshopping P.Ltd 
Shri Guru Nanak Dev Ayur Dispensary 
ClarinsClarins White Plus 
Johnson & Johnson Ltd Johnson Baby Soap
Dabur India LimitedFem Bleach Cream 
Go Addiction Plus  
Procter & Gamble Hygiene and Health Care Ltd 

Consumer durables

The ad for Bajaj CFL Bulbs was deemed to denigrate women based on the colour of the skin of the girl. The complaint was upheld.

Bajaj ElectricalsBajaj CFL Bulbs 

Food and beverages

The CCC concluded that the claims mentioned in these eight advertisements were not substantiated.  The advertisements contravened ASCI’s Code.  The complaints were upheld.

Organic Living Pvt Ltd 
Star Vision Aloe Star Juice 
Cadbury India LtdCadbury Choclairs 
Nashik Vintners Pvt. LtdSula Vineyards 
Jeevan Sanchay DistributorsJeevan Sanchay Soup (powder) 
VimalVimal Pan Masala
Haldiram Foods International LtdHaldiram Salted Peanuts 


While the website for Anurag Aggarwal Institute of Public Speaking contravened Chapter I.1 of the Code, complaints against ads of all the other educational institutes were upheld because of unsubstantiated claims that they ‘provide 100% placement/and/or they claim to be the no.1 in their respective fields’.

Anurag Aggarwal Institute of Public Speaking 
Saffron Eduworld Pvt LtdSaffron Eduworld Coaching
BSC Academy 
National Institute of Banking 
Tara Institute 
Lakshya Bankers 
National Institute of Nursery Teachers 
Jeet Conceptual Classes 
Indian Institute of Emergency Medical Services (IIEMS)
Karunya UniversityKarunya School of Business, Leadership and Management


ICICI Bank LtdICICI Pockets 
Microtek International Pvt. LtdMicrotek Inverter UPS 
JAM venture Publishing Pvt. LtdThe Big Bazaar
Ceat LtdYes I Can