Campaign India Team
Mar 19, 2014

ASCI’s CCC upholds complaints against 87 ads in December 2013

Ads from the education sector followed by personal and healthcare categories received highest number of complaints in 2013

ASCI’s CCC upholds complaints against 87 ads in December 2013

ASCI’s Consumer Complaints Council (CCC) has announced that it upheld complaints against 87 ads in December 2014, of which 65 were from the health and personal care category.

In the entire year, the CCC decided on 1,842 complaints out of which 1,477 were upheld. Out of these misleading advertisements, approximately 40 per cent were from the education sector and 36 per cent from health and personal care.

Health and personal care

The CCC found the following claims in health and personal care product or service ads of 65 advertisers, released in the press to be either misleading or false or not adequately/scientifically substantiated and hence violating ASCI’s Code. Some of the health care products or services ads also contravened provisions of the Drug & Magic Remedies Act. Complaints against the following ads were upheld.

Company Brand
Body Care Slimming & Beauty Clinic for Men and Women  
Ranbaxy Laboratories  Ranbaxy Garlic Plus 
Benda Accupuncture Slimming Centre  
Uranyx Healthcare Ura Stone Drill Syrup 
Hotmain Dawakhana  
Devi Ayurvedic Products  
Hindustan Research Health Product Zeroton
Adhi India Advanced Hair Restoration Centre  
Piles Care Point  
Welkin Convergence Pvt Ltd Morning Mist 
Baljiwan Medicines Pvt Ltd Shakti Tarang 
Rechoice Hair Oil  
Welfeed Remedies Pvt Ltd Luv Kush 
Smile Dental Zone  
Keya Seths Aromatherapy Keya Seths Keya Special 
Pangene Biotech Ltd Bodydear Range of Products 
Vinayaka Ayur Hospital & Panchkarma Center  
The Inspiration  
Teleone Consumer Products Pvt. Ltd Love Forever Capsules 
Hindustan Research Health Products Fit O Fit Capsule 
Sri Sai Ayurvedashram  
Sudama Aushadhalaya  
SR Pharma Virgin Again Extra 
Sharmayu Sharmayu Fat Free 
Shiv Shakti Ayurved  
Uranyx Healthcare Uranyx range of products 
Vegitot Cream  
Kesh Apsara Hair Oil  
Breast Developer Oil & Capsules  
Amrit Ayurveda Enterprise  
Morbett Femi Care Tonic 
Super Height  
Janki Aushadhalaya  
Seva Herbal   
Krushna Health Care  
Dr. Dev Slimming Clinic  
Sun Clinic  
Sangita Homeo: Bahaar Oil/Shampoo   
Amrut Booty Capsule  
HST Herbal Masti Course  
Sora GM  
Meck Pharmachem Limited Glucomeck Tablets
Tirth Sai Healthcare Proto Capsules 
France Natural Products Guarana Fat Burner 
Dr. Sheetal’s Slim Express  
Sarkar Dispensary  
Aura Nutraceuticals Limited Kohinoorprash Ayurvedic Chyavanprash 
Kashyap Clinic   
Piramal Enterprises Ltd Polycrol Xpress Relief 
Dr Batra’s Positive Health Clinic  
Shree Baidyanath Ayurved Bhawan  Baidyanath Vita Ex Gold 
Bio - Green Healthcare   
Innovative Cure   
Sehat Homoeopathy   
Shivani Aushadhalay &Naturopathic Hospital   
Emami  Zandu Sona Chandi Chyawanprash Plus 
Kuzaolin Slimming, Laser, Beauty &Ayurveda  
Dr. P. K. Jain Clinics   
AAA Teleshopping P.Ltd  
Shri Guru Nanak Dev Ayur Dispensary  
Clarins Clarins White Plus 
Johnson & Johnson Ltd  Johnson Baby Soap
Dabur India Limited Fem Bleach Cream 
Go Addiction Plus   
Procter & Gamble Hygiene and Health Care Ltd  

Consumer durables

The ad for Bajaj CFL Bulbs was deemed to denigrate women based on the colour of the skin of the girl. The complaint was upheld.

Company Brand
Bajaj Electricals Bajaj CFL Bulbs 

Food and beverages

The CCC concluded that the claims mentioned in these eight advertisements were not substantiated.  The advertisements contravened ASCI’s Code.  The complaints were upheld.

Company Brand
Organic Living Pvt Ltd  
Star Vision Aloe Star Juice  
Cadbury India Ltd Cadbury Choclairs 
Nashik Vintners Pvt. Ltd Sula Vineyards 
Jeevan Sanchay Distributors Jeevan Sanchay Soup (powder) 
Vimal Vimal Pan Masala
Haldiram Foods International Ltd Haldiram Salted Peanuts 


While the website for Anurag Aggarwal Institute of Public Speaking contravened Chapter I.1 of the Code, complaints against ads of all the other educational institutes were upheld because of unsubstantiated claims that they ‘provide 100% placement/and/or they claim to be the no.1 in their respective fields’.

Company Brand
Anurag Aggarwal Institute of Public Speaking  
Saffron Eduworld Pvt Ltd Saffron Eduworld Coaching
BSC Academy  
National Institute of Banking  
Tara Institute  
Lakshya Bankers  
National Institute of Nursery Teachers  
Jeet Conceptual Classes  
Indian Institute of Emergency Medical Services (IIEMS)
Karunya University Karunya School of Business, Leadership and Management


Company Brand
ICICI Bank Ltd ICICI Pockets 
Microtek International Pvt. Ltd Microtek Inverter UPS 
JAM venture Publishing Pvt. Ltd The Big Bazaar
Ceat Ltd Yes I Can


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