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In August 2013, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 215 ads. In all, 240 ads were complained against in the month.
Health and Personal Care
The CCC found that the claims in health and personal care product or service ads of 63 advertisers, to be either misleading or false or not adequately/scientifically substantiated and hence violating Chapter I of the ASCI Code. Some of the health care products or services ads also contravened provisions of the Drug & Magic Remedies Act. Complaints against the following ads were upheld.
| Company | Brand |
| The Himalaya Drug Company | Himalaya Complete Care Toothpaste |
| Dabur India | Fem Turmeric Herbal Bleach |
| Johnson & Johnson | Johnson’s Baby Natural Massaging Oil |
| Marico Ltd | Parachute Advansed Tender Coconut Hair Oil |
| Hindustan Unilever Ltd | Vaseline Healthy White Lotion |
| L’Oreal India | Garnier Hair Colour |
| Ban Labs Ltd | SESA Hair Care Range |
| Naaz India Company | Naaz Range of Products |
| Ayurwin Range of Products | Ayurwin Range of Products |
| Shree Baidyanath Ayur Bhawan | Baidyanath Shankh Pushpi |
| AG Herbs (Singapore) PTE Ltd (OPTM Health Care) | AG Herbs (Singapore) |
| Dr .Nigams Clinics | Dr. Nigam’s Hair Stem cell therapy |
| Kadyan Overseas | Night Riders Afgani Nuskha |
| Detox Supplements | Detox Supplements |
| Omega Hospitals | |
| Glam Wellness Hub | Cool Sculpting |
| Eli Pharmaceuticals Pvt Ltd | Eli Melas Range of Product’s |
| Brucke Pharma Pvt Ltd | Kesh E Azam Hair Oil |
| Bagrecha Clinic | |
| Abhishek Ayurvedic | |
| Bharatbhai Anandvala Healthcare | |
| Sneh Ashram All in One Herbal Lemon Tea | |
| Care & Remedies | |
| UNSP-Hair Care Range | Kesh Pari Oil Capsule & Hair Wash |
| Cosmetic Surgery Clinic | |
| IPSA Labs Pvt Ltd | Eraser Ayurvedic Skin Cream |
| Bhagwati Obesity Clinic | |
| Indian Society of Aesthetic Medicine and Surgery | |
| Ganga Ayurvedic Centre | |
| G. S. L. TRUST Cancer Hospital & Research Centre | |
| Vijay Oil Mills | Vera Mustard Oil |
| Kunnath Pharmaceuticals | Musli Power Extra |
| Diet & Fit | |
| Gillette India Ltd | Oral B Toothpaste |
| Shree Siyaram Ayurved Mandir | |
| Ayusya Herbal Clinic | |
| Sanjivani Ayurved Ashram | |
| Dr Jyoti Super Speciality Homeopathy Clinic | |
| Hindustan Unilever Ltd | Hamam Hand Sanitizer |
| Lievur | |
| Dr Monga Clinic | |
| Libra Ayur Lab Products | Kunika Churn |
| Makewell Pharmaceutical | Speed Height Capsule |
| Hindustani Dawakhana | |
| Bharatbhai Anandvala Health Care | |
| Shree Baidyanath Ayurved Bhawan | Vita-EX Gold |
| Jolly Pharma | Jolly Sunsex Gold Capsule/Oil |
| Repl India | Super Sonic Caps/Saandhha Oil |
| Dr. Batras Positive Health Clinic | Dr. Batras Homeopathic Clinic |
| Parul Homeo Laboratories P Ltd | Heightex Tablets |
| Sanjivani Ayurved Ashram | |
| Deemark Musli Pro Capsules | |
| Dr Nigams Clinics | |
| Ambic Ayurved | Nav Purush Powder/Capsules |
| Dr Paresh Patel Remedies | |
| S M Dawakhana | |
| Balprada Ayurved Chikitsa & Anusan Kendra | |
| Dr Ayurveda Power Prash | |
| Diatech Diabetes Care Centre | |
| Mcranium Healthcare | Drink Care |
| Kunnath Pharmaceuticals | Musli Power X-Tra |
| Shree Maruti Herbal | Stay-On Cap & Oil |
| Goodricke | Goodricke Barnesbeg Green tea |
Education
The CCC found that claims in print ads by 121 different advertisers were not substantiated violating the ASCI Guidelines for Advertising of Educational Institutions and hence the complaints against the ads were upheld. Claims included that they ‘provide 100 per cent placement’ AND/OR were ‘the no.1’ in their respective fields.
| Company | Brand |
| Career Line Academy | |
| Ascent career point Udaipur | |
| Flyers Welfare Education Institute | |
| Dravidian University | |
| Shree Santhoshi Group of Institute | |
| Jetking Infotrain Ltd | Jetking Computer Education |
| Vivekanand Institute of Hotel & Tour Management | |
| RMT Group Education Charitable Trust: | Asia Pacific Institute of Management |
| Institute of Advanced Management | IAM Institute Hotel Management |
| Institute for Technology & Management | ITM Business School |
| Indus Institute of Hospitality & Culinary Arts | |
| Indian Institute of Hotel Management | |
| Swa Institute | |
| Apeejay Education Society | Apeejay Institute of Mass Communication |
| Shree Guru Gobind Singh Tricentenary | |
| Net Bits | |
| Inset Computer Education | |
| Chiripal Charitable Trust | Shanti Business School |
| Career Launcher | |
| International School of Business & Media | ISBM School of Communication &Media |
| Veda IIT Pvt Ltd | |
| Sree Bhuvaneswari Education & Charity Trust | Christian Group of Institute |
| Neesa Education (P) Ltd | Neesa Institute of Management Studies |
| Omayal Achi College of Nursing | |
| Meghe Group | Sri Chaitanya Institute |
| RIG Institute of Hospitality & Management | |
| Scott Hotel Management Institute | |
| Nilaya Foundations | ICATS Management Institute |
| Sri Rajiv Gandhi Polytechnic College | |
| Jan Shikshan Sansthan | |
| Justice Basheer Ahmed Sayeed College | |
| Sri Sukhmani Group of Institute | |
| JK Technosoft | |
| LMD Education &Research Foundation | Quantum Global Campus |
| Indian Tech Institute | |
| Cavalier India SSB Coaching Campus | |
| Canara Engineering College | |
| Origin Institute of Design | |
| ICFA | Institute of Computerized Financial Accounting Campus |
| Interface ERP Academy | |
| I Tech | |
| Bharath University | |
| Everest School Of Nursing | |
| Lamika Education & Charity Trust | |
| Madras Institute of Fashion Technology | |
| Sri Nehru Maha Vidyalaya | |
| Indraprasth Nehru Acadmey of Hotel Management | |
| Indira Education & Charitable Trust | |
| ITFT Institute of Technology & Future Management Trends | |
| Chandigarh University | |
| Career Launcher | |
| Mahabharathi Engineering College | |
| Indian Institute of Knowledge Management IIKM | |
| Manav Rachna International University | |
| Imarticus Learning | |
| Mysql Computer Education | |
| I.I.H.M. International Institute of Hotel Management | |
| DIMS Institute of Hotel Management | |
| Career Launcher | |
| Kurinji College of Engineering & Technology | |
| Nase Technology Computer | Nase Technologies Pvt Ltd |
| Sakthi Mariamman Engineering College | |
| Netaji Subhas Institute of Business Management | |
| Rosary Institute of Culina &Hotel Management | |
| Bharatiya Vidya Bhavan | Bhavan Institute of Management Science |
| Saraswati Trust | Saraswati HR Education & Technical College |
| Brothers Education Union | Ithaya Jyothi College of Nursing |
| Sun Institute of Polytechnic | |
| Arulmigu Senthilandavar Polytechnic | |
| Doctors Diagnostic Centre | Doctors Institute of Lab Sciences |
| D P G Polytechnic | |
| Munimji Training & Placement Academy | |
| Xavier College of Hotel Mgmt | |
| GBH American Hospital | Arihant Nursing Institute |
| Global Institute of Engineering & Management | |
| Lime Institute | |
| IETT Computer Institute | |
| Trigon Institute for Hospital Association & Paramedical | |
| Sidhartha Institute of Hotel Management & Catering Technology | |
| Infant Jesus Polytechnic College | |
| Himachal Institute of Nursing | |
| IGES Institute of Nursing & Health Science | |
| KC Group of Institute | |
| Seacom Institute of Merchant Navy | |
| IISF | |
| HIMCOM Heritage Institute of Management & Communication | |
| CMC Group of Institutes | Coimbatore Marine College |
| Saviance Technologies Pvt Ltd | Disney Institute |
| King Educational Institute | |
| Pacific Academy of HR Education & Research University | |
| College Of Events & Media | |
| Madurai Institute of Engg & Technology | |
| Shipra Anand’s Academy for Fashion Careers | |
| Madras Institute of Hotel Management & Catering | |
| Aishwarya College | |
| The Lords Universal College of Education | |
| Excel Network Technologies | |
| Pride Heritage Technology | |
| Bharati Vidyapeeth | College of Hotel & Tourism Management |
| Amritsar Film Academy | |
| Eeuro Maritime Academy | |
| Swami Vivekanand Institute Of Technology | |
| Vallabh Seva Niketan Trust | Indu Group of Colleges |
| Institute of Integrated Marketing Communication & Management | |
| Jain Education Society | Kashi Institute of Technology |
| CCA Cadd | |
| Ramee Hotel Management College | |
| Annai Vailankanni College of Engineering | |
| Rooman Technologies Pvt. Ltd. | |
| Gem Institute of Solar Technology | |
| Subham Institute & Technology | |
| Maluk Education Health & Charity Trust | MAM Polytechnic College |
| Kurinji College of Engineering & Technology | |
| Indraprasth Nehru Academy of Hotel | |
| Shiva Group of Institute | |
| JITM College | |
| St. Michael Education Trust | |
| Challenger Info Tech | |
| EMS Academy of Journalism | |
| Karnatak Lingayat Education Society | Institute of Fashion Technology & Apparel Design |
| AJK College of Arts & Science | |
| Smt. Kaushalaya Devi Memorial Education & Charity | Dr I T Group of Institute |
| Krupajal Group of Institute | Krupajal Engineering School |
| Sri Vigneshwar Education Society | International School of Management & Research |
| Agni College of Technology |
Consumer Durables
The CCC concluded that the claims mentioned in three advertisements and cited in the complaints below were not substantiated. The advertisements contravened Chapter I. of the Code. The complaints were upheld.
| Company | Brand |
| Milcent Appliances Pvt Ltd | Milcent Talky |
| Micromax Ltd | Micromax LED32K316 |
| S S Enterprise | Rupali Aqua Water Purifier |
Telecom
| Company | Brand |
| Maxx Moblink Private Limited | Maxx Mobiles |
| Intex Technologies India | Intex Aqua Mobile |
| Reliance Communications Ltd | Reliance Mobile All Share Plan |
FMCG
The complaint against Colgate-Palmolive India Ltd: Colgate Strong Teeth was upheld as the advertisement contravened Chapters I.1 and I.4 of the Code.
| Company | Brand |
| Colgate-Palmolive India | Colgate Strong Teeth |
Auto
| Company | Brand |
| Nissan Motors India | Nissan Sunny XL Diesel |
| Nissan Motors India | Nissan Sunny XV Diesel |
Food and Beverages
The CCC concluded that the claims mentioned in three advertisements were not substantiated. The advertisements contravened Chapter I.1 of the Code and were upheld.
The CCC concluded that the last four advertisements mentioned below were indirect advertising for products whose advertising is prohibited or restricted by law (Surrogate advertisements for liquor brands). The advertisements contravened Chapter III.6 of the Code and were upheld.
| Company | Brand |
| Gujarat Co-operative Milk Federation | Amul chocolates |
| Heinz India | Complan |
| Capital Foods | Ching’s Secret |
| Amrapali Biotech India | Amrapali Mums Corn Flakes |
| Pernod Ricard India | Seagram Royal Stag Music Cds / Royal Stag Barrel Select |
| Pernod Ricard India | Seagram Blenders Pride Magical Nights |
| United Spirits | White Mischief Beach Wear & Accessories |
| Carlsberg India Private Limited | Turborg |
Teleshopping
The CCC concluded that the claims mentioned in the following nine advertisements and cited in the complaints below were not substantiated. The advertisements contravened Chapter I of the Code and were upheld.
| Company | Brand |
| Telemart Shopping Network Pvt | Meta Slim |
| GTM Teleshopping | Easy Slim Tea |
| Telemart Shopping Network | |
| Quick Telemall Marketing | Shubh Dhan Varsha |
| Tele Trade Shopping | Amritras |
| Teleone Consumers Product | Deemark Mass Gainer and Muscle Builder |
| Sogo Telemarketing | Madhunashni |
| GTM Teleshopping | Full Stop Anti Addiction Powder |
| Diet & Fit | |
| Sogo Telemarketing | Madhur Milap |
| Telemart Shopping Network | SLIM24 PRO |
Real Estate
| Company | Brand |
| Indya Estates | Greens |
Others
| Company | Brand |
| Alix Retail | Fabfurnish.com |
| Department for the Welfare of SC/ST/OBC’s/Minorities |
Complaints not upheld
In August 2013, the CCC also received complaints against 25 other advertisements. These were for La Opala RG (La Opala Ivory Collection), Kent RO Systems (Kent Ozone Veg and Fruit Purifier), Wrigley India (Boomer Jelly), State Bank of India (Home Loans), Kotak Mahindra Old Mutual Life Insurance (Kotak Life), Naver (Line Chat), Tata Chemicals (TATA Sodium Lite Salt), NIIT Limited (NIIT Cloud Campus), Tata Teleservices (Tata Docomo Network), GlaxoSmithKline Consumer Healthcare (Horlicks), Kohler (Moxie Shower Studio), Gujarat Co-operative Milk Marketing Federation (Amul), DS Group (Ranjnigandha Pan Masala), Mosons (Indulekha Bringha hair oil), Career Launcher, Cadbury India (Bournvita), Life Slimming & Cosmetic Clinic, Bharti Airtel, Ashok & Company (Pan Bahar Crystal Pan Masala), Dr Hair Care & Slimming Clinic, Royal Dental Clinic, Delhi Police, Rodeo Drive Luxury Products (Celestial collection Lord Venkateswara Watches), Shree Cement (Bangur Cement), and Cadbury (India) (Cadbury Chocolate Silk).
The CCC ruled that these advertisements did not contravene ASCI’s codes or guidelines.
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