Campaign India Team
Nov 07, 2013

ASCI’s CCC upholds complaints against 215 ads

Education, and the health and personal care categories, continued to receive the maximum complaints

ASCI’s CCC upholds complaints against 215 ads

In August 2013, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 215 ads. In all, 240 ads were complained against in the month.

Health and Personal Care

The CCC found that the claims in health and personal care product or service ads of 63 advertisers, to be either misleading or false or not adequately/scientifically substantiated and hence violating Chapter I of the ASCI Code. Some of the health care products or services ads also contravened provisions of the Drug & Magic Remedies Act. Complaints against the following ads were upheld.

Company Brand
The Himalaya Drug Company Himalaya Complete Care Toothpaste
Dabur India Fem Turmeric Herbal Bleach
Johnson & Johnson Johnson’s Baby Natural Massaging Oil
Marico Ltd Parachute Advansed Tender Coconut Hair Oil 
 Hindustan Unilever Ltd Vaseline Healthy White Lotion 
L’Oreal India  Garnier Hair Colour 
Ban Labs Ltd SESA Hair Care Range 
Naaz India Company Naaz Range of Products 
Ayurwin Range of Products Ayurwin Range of Products
Shree Baidyanath Ayur Bhawan Baidyanath Shankh Pushpi 
AG Herbs (Singapore) PTE Ltd (OPTM Health Care)  AG Herbs (Singapore)
Dr .Nigams Clinics Dr. Nigam’s Hair Stem cell therapy 
Kadyan Overseas Night Riders Afgani Nuskha 
Detox Supplements Detox Supplements
Omega Hospitals  
Glam Wellness Hub Cool Sculpting 
Eli Pharmaceuticals Pvt Ltd Eli Melas Range of Product’s 
Brucke Pharma Pvt Ltd Kesh E Azam Hair Oil 
Bagrecha Clinic  
Abhishek Ayurvedic  
Bharatbhai Anandvala Healthcare  
Sneh Ashram All in One Herbal Lemon Tea    
Care & Remedies  
UNSP-Hair Care Range Kesh Pari Oil Capsule & Hair Wash 
Cosmetic Surgery Clinic  
IPSA Labs Pvt Ltd Eraser Ayurvedic Skin Cream 
Bhagwati Obesity Clinic  
Indian Society of Aesthetic Medicine and Surgery  
Ganga Ayurvedic Centre  
G. S. L. TRUST Cancer Hospital & Research Centre  
Vijay Oil Mills Vera Mustard Oil 
Kunnath Pharmaceuticals Musli Power Extra
Diet & Fit  
Gillette India Ltd Oral B Toothpaste 
Shree Siyaram Ayurved Mandir  
Ayusya Herbal Clinic  
Sanjivani Ayurved Ashram  
Dr Jyoti Super Speciality Homeopathy Clinic   
Hindustan Unilever Ltd Hamam Hand Sanitizer 
Dr Monga Clinic   
Libra Ayur Lab Products Kunika Churn 
Makewell Pharmaceutical Speed Height Capsule 
Hindustani Dawakhana  
Bharatbhai Anandvala Health Care  
Shree Baidyanath Ayurved Bhawan  Vita-EX Gold 
Jolly Pharma Jolly Sunsex Gold Capsule/Oil 
Repl India Super Sonic Caps/Saandhha Oil
Dr. Batras Positive Health Clinic Dr. Batras Homeopathic Clinic 
Parul Homeo Laboratories P Ltd Heightex Tablets 
Sanjivani Ayurved Ashram   
Deemark Musli Pro Capsules   
Dr Nigams Clinics   
Ambic Ayurved Nav Purush Powder/Capsules 
Dr Paresh Patel Remedies   
S M Dawakhana   
Balprada Ayurved Chikitsa & Anusan Kendra   
Dr Ayurveda Power Prash   
Diatech Diabetes Care Centre  
Mcranium Healthcare Drink Care 
Kunnath Pharmaceuticals Musli Power X-Tra 
Shree Maruti Herbal Stay-On Cap & Oil 
Goodricke Goodricke Barnesbeg Green tea 


The CCC found that claims in print ads by 121 different advertisers were not substantiated violating the ASCI Guidelines for Advertising of Educational Institutions and hence the complaints against the ads were upheld. Claims included that they ‘provide 100 per cent placement’ AND/OR were ‘the no.1’ in their respective fields.

Company Brand
Career Line Academy  
Ascent career point Udaipur  
Flyers Welfare Education Institute  
Dravidian University  
Shree Santhoshi Group of Institute  
Jetking Infotrain Ltd Jetking Computer Education
Vivekanand Institute of Hotel & Tour Management  
RMT Group Education Charitable Trust:  Asia Pacific Institute of Management
Institute of Advanced Management IAM Institute Hotel Management
Institute for Technology & Management ITM Business School
Indus Institute of Hospitality & Culinary Arts  
Indian Institute of Hotel Management  
Swa Institute  
Apeejay Education Society Apeejay Institute of Mass Communication
Shree Guru Gobind Singh Tricentenary  
Net Bits  
Inset Computer Education  
Chiripal Charitable Trust Shanti Business School
Career Launcher  
International School of Business & Media ISBM School of Communication &Media
Veda IIT Pvt Ltd  
Sree Bhuvaneswari Education & Charity Trust  Christian Group of Institute
Neesa Education (P) Ltd Neesa Institute of Management Studies
Omayal Achi College of Nursing  
Meghe Group  Sri Chaitanya Institute
RIG Institute of Hospitality & Management  
Scott Hotel Management Institute  
Nilaya Foundations  ICATS Management Institute
Sri Rajiv Gandhi Polytechnic College  
Jan Shikshan Sansthan  
Justice Basheer Ahmed Sayeed College  
Sri Sukhmani Group of Institute  
JK Technosoft  
LMD Education &Research Foundation Quantum Global Campus
Indian Tech Institute  
Cavalier India SSB Coaching Campus  
Canara Engineering College  
Origin Institute of Design  
ICFA Institute of Computerized Financial Accounting Campus
Interface ERP Academy  
I Tech  
Bharath University  
Everest School Of Nursing  
Lamika Education & Charity Trust  
Madras Institute of Fashion Technology  
Sri Nehru Maha Vidyalaya  
Indraprasth Nehru Acadmey of Hotel Management  
Indira Education & Charitable Trust  
ITFT Institute of Technology & Future Management Trends  
Chandigarh University  
Career Launcher  
Mahabharathi Engineering College  
Indian Institute of Knowledge Management IIKM  
Manav Rachna International University  
Imarticus Learning  
Mysql Computer Education  
I.I.H.M. International Institute of Hotel Management  
DIMS Institute of Hotel Management  
Career Launcher  
Kurinji College of Engineering & Technology  
Nase Technology Computer  Nase Technologies Pvt Ltd
Sakthi Mariamman Engineering College  
Netaji Subhas Institute of Business Management  
Rosary Institute of Culina &Hotel Management  
Bharatiya Vidya Bhavan Bhavan Institute of Management Science
Saraswati Trust  Saraswati HR Education & Technical College
Brothers Education Union Ithaya Jyothi College of Nursing
Sun Institute of Polytechnic  
Arulmigu Senthilandavar Polytechnic  
Doctors Diagnostic Centre Doctors Institute of Lab Sciences
D P G Polytechnic  
Munimji Training & Placement Academy  
Xavier College of Hotel Mgmt  
GBH American Hospital Arihant Nursing Institute
Global Institute of Engineering & Management  
Lime Institute  
IETT Computer Institute  
Trigon Institute for Hospital Association & Paramedical  
Sidhartha Institute of Hotel Management & Catering Technology  
Infant Jesus Polytechnic College  
Himachal Institute of Nursing  
IGES Institute of Nursing & Health Science  
KC Group of Institute  
Seacom Institute of Merchant Navy  
HIMCOM Heritage Institute of Management & Communication  
CMC Group of Institutes Coimbatore Marine College
Saviance Technologies Pvt Ltd Disney Institute
King Educational Institute  
Pacific Academy of HR Education & Research University  
College Of Events & Media  
Madurai Institute of Engg & Technology  
Shipra Anand’s Academy for Fashion Careers  
Madras Institute of Hotel Management & Catering  
Aishwarya College  
The Lords Universal College of Education  
Excel Network Technologies  
Pride Heritage Technology  
Bharati Vidyapeeth College of Hotel & Tourism Management
Amritsar Film Academy  
Eeuro Maritime Academy  
Swami Vivekanand Institute Of Technology  
Vallabh Seva Niketan Trust  Indu Group of Colleges
Institute of Integrated Marketing Communication & Management  
Jain Education Society Kashi Institute of Technology
CCA Cadd  
Ramee Hotel Management College  
Annai Vailankanni College of Engineering  
Rooman Technologies Pvt. Ltd.  
Gem Institute of Solar Technology  
Subham Institute & Technology  
Maluk Education Health & Charity Trust MAM Polytechnic College
Kurinji College of Engineering & Technology  
Indraprasth Nehru Academy of Hotel  
Shiva Group of Institute  
JITM College  
St. Michael Education Trust  
Challenger Info Tech  
EMS Academy of Journalism  
Karnatak Lingayat Education Society  Institute of Fashion Technology & Apparel Design
AJK College of Arts & Science  
Smt. Kaushalaya Devi Memorial Education & Charity Dr I T Group of Institute
Krupajal Group of Institute Krupajal Engineering School
Sri Vigneshwar Education Society International School of Management & Research
Agni College of Technology  

Consumer Durables

The CCC concluded that the claims mentioned in three advertisements and cited in the complaints below were not substantiated.  The advertisements contravened Chapter I. of the Code.  The complaints were upheld.

Company Brand
Milcent Appliances Pvt Ltd Milcent Talky 
Micromax Ltd Micromax LED32K316 
S S Enterprise Rupali Aqua Water Purifier 


Company Brand
Maxx Moblink Private Limited Maxx Mobiles 
Intex Technologies India  Intex Aqua Mobile 
Reliance Communications Ltd Reliance Mobile All Share Plan


The complaint against Colgate-Palmolive India Ltd:  Colgate Strong Teeth was upheld as the advertisement contravened Chapters I.1 and I.4 of the Code.

Company Brand
Colgate-Palmolive India Colgate Strong Teeth


Company Brand
Nissan Motors India  Nissan Sunny XL Diesel 
Nissan Motors India  Nissan Sunny XV Diesel 

Food and Beverages

The CCC concluded that the claims mentioned in three advertisements were not substantiated.  The advertisements contravened Chapter I.1 of the Code and were upheld.

The CCC concluded that the last four advertisements mentioned below were indirect advertising for products whose advertising is prohibited or restricted by law (Surrogate advertisements for liquor brands). The advertisements contravened Chapter III.6 of the Code and were upheld.

Company Brand
Gujarat Co-operative Milk Federation Amul chocolates 
Heinz India  Complan
Capital Foods  Ching’s Secret 
Amrapali Biotech India  Amrapali Mums Corn Flakes 
Pernod Ricard India  Seagram Royal Stag Music Cds / Royal Stag Barrel Select 
Pernod Ricard India  Seagram Blenders Pride Magical Nights 
United Spirits  White Mischief Beach Wear & Accessories 
Carlsberg India Private Limited  Turborg


The CCC concluded that the claims mentioned in the following nine advertisements and cited in the complaints below were not substantiated.  The advertisements contravened Chapter I of the Code and were upheld.

Company  Brand
Telemart Shopping Network Pvt Meta Slim 
GTM Teleshopping  Easy Slim Tea 
Telemart Shopping Network   
Quick Telemall Marketing  Shubh Dhan Varsha 
Tele Trade Shopping Amritras 
Teleone Consumers Product  Deemark Mass Gainer and Muscle Builder 
Sogo Telemarketing Madhunashni
GTM Teleshopping  Full Stop Anti Addiction Powder 
Diet & Fit  
Sogo Telemarketing Madhur Milap 
Telemart Shopping Network  SLIM24 PRO 

Real Estate

Company  Brand
Indya Estates Greens


Company  Brand
Alix Retail 
Department for the Welfare of SC/ST/OBC’s/Minorities  

Complaints not upheld

In August 2013, the CCC also received complaints against 25 other advertisements. These were for La Opala RG  (La Opala Ivory Collection), Kent RO Systems (Kent Ozone Veg and Fruit Purifier), Wrigley India (Boomer Jelly), State Bank of India (Home Loans), Kotak Mahindra Old Mutual Life Insurance (Kotak Life), Naver (Line Chat), Tata Chemicals (TATA Sodium Lite Salt), NIIT Limited (NIIT Cloud Campus), Tata Teleservices (Tata Docomo Network), GlaxoSmithKline Consumer Healthcare (Horlicks), Kohler (Moxie Shower Studio), Gujarat Co-operative Milk Marketing Federation (Amul), DS Group (Ranjnigandha Pan Masala), Mosons (Indulekha Bringha hair oil), Career Launcher, Cadbury India (Bournvita), Life Slimming & Cosmetic Clinic, Bharti Airtel, Ashok & Company  (Pan Bahar Crystal Pan Masala), Dr Hair Care & Slimming Clinic, Royal Dental Clinic, Delhi Police, Rodeo Drive Luxury Products (Celestial collection Lord Venkateswara Watches), Shree Cement (Bangur Cement), and Cadbury (India) (Cadbury Chocolate Silk).
The CCC ruled that these advertisements did not contravene ASCI’s codes or guidelines.

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