Campaign India Team
Dec 04, 2013

ASCI’s CCC upholds complaints against 121 ads in September

Education, Health and Personal Care continue to receive highest number of complaints

ASCI’s CCC upholds complaints against 121 ads in September
In September 2013, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 215 ads. In all, 240 ads were complained against in the month.
Health and Personal Care
The CCC found the following claims in health and personal care ads of 25 advertisers, released in the press to be either misleading, false or not adequately/scientifically substantiated and hence, violating ASCI’s Code. Some of the health care products or services ads also contravened provisions of the Drug & Magic Remedies Act. Complaints against the following ads were upheld.
The CCC found following claims by 88 different advertisers were not substantiated violating the ASCI Guidelines for Advertising of Educational Institutions and hence the complaints against the ads were upheld.
Food & Beverages
The CCC concluded that the claims mentioned in these 4 advertisements were not substantiated.  The advertisements contravened ASCI’s Code. Complaints against the following ads were upheld.
Complaints not upheld
During the month of September, the CCC also received complaints against 24 other advertisements. The complaints were received against the advertisements of  Procter & Gamble Hygiene & Health Care (AmbiPur), Hindustan Unilever (Vim Dish bar), HT Media (Hindustan Hindi Daily), Unique Identification Authority of India (Aadhar Card), ITC Limited (Sunfeast Yippee Noodles), Shree Baidyanath Ayur Bhawan (Baidyanath Sundari Sakhi), Midas Care Pharmaceuticals (Relispray Nitron), Colgate-Palmolive India (Colgate Strong Teeth), Kunnath Pharmaceuticals (Musli Power Extra), Vini Cosmetics (Fogg Perfume), Bharti Airtel (Sirf Ek Rupay mein), Hindustan Unilever (Fair & Lovely Fairness cream, Advanced Multi Vitamin), Amrutanjan (Roll-On), Cadbury (Silk, Eclairs), Crusoe, Flipkart, Garnier shampoo, Honda Amaze, Hero Motocorp, LIC, Nandu Lungies. However, as these advertisements did not contravene ASCI’s codes or guidelines, the complaints were not upheld.
Health and Personal Care  
Company Brand
Rich Feel Trichology Centre  
Hindustan Unilever Ponds Age Miracle
Colgate-Palmolive India Ltd Colgate Strong 
Humsafar Dawakhana  
Micronutra Maxsol Diabetes
Dr. Batra’s Positive Health  Clinic  
Bhola Hospital  
GlaxoSmithKline Consumer Healthcare Ltd Junior Horlicks 
Nirogya Clinic  
Piramal Healthcare Ltd Jungle Magic Mosquito Repellent Bands
Noble Dispensary  
Via Gold Energy Powder  
Ayurex S Capsules & Oil  
Medikom Healthcare 18 Plus Slimming Capsules 
Global Health  
Prince Pharma Slimmer Capsules 
Dr Jains Zero Figure Clinic  
Benda Acupuncture Slimming Centre  
Sri Durga Ayurvedasala  
Nox Health Care Pvt Ltd More Life Omega Capsules 
Star Multispeciality Hospitals  
She Like Hair Remover  
Drug Rehabilitation Centre Nasha Mukti Kendra 
Steamz Agro India Pvt Ltd Steamz Electronic Cigarette 
Company Brand
Soldiers Academy  
Paras Institute of Commerce Pvt. Ltd  
Triumphant Institute of Management Education Pvt. Ltd
B V Bhoomaraddi College of Engg & Technology  
Adoro Institue of Multimedia  
Trinity Technologies  
Maharishi Markandeshwar University  
Inlingua Bangalore  
Momentum Coaching  
Alternative Learning Systems   
Avinash College of Commerce  
DIMS Institute of Hotel Management  
Herbarium Institute of Hotel Management  
Santoshi Group of College  
SRS College of Engineering & Technology  
Data Expert Tech Institute, National Institute of Financial Markets (NIFM)
Strokes & Curves School of Design  
IAMR Group of Institute  
Galgotias University  
Global Nature Care Sangathan Group Institutes Swami Keshvanand Institute of Pharmacy
Harini Academy of Computer Exam   
Maa Gayatri Institute of Tech Khatima  
S R G Polytechnic College  
Sai International Institute of Hotel Management CMC Academy
Lovely Professional University  
JSW School of Nursing  & Paramedical  
Satyam Fashion Institute  
Technology Mobile Training Centre  
SGT Institute OF ENGG & Technology  
Sri Gururam Rai Institute of Medical & Health  
Sri Balaji College of Nursing  
Sri SatyaSai Institute of Science &  Technology  
Simsoft Technologies  
KMG Polytechnic College  
Suryadatta College of Hospitality Nanagement & Travel Tourism
BICA (Blitz Institute of Creative Arts)  
IICE Industrial Training Centre, Mugavari Group of Institute  
Genesis House of Accountants  
Bahra University  
IFTM (Institute of Food & Tech Management)  
Radha Govind Institute of Technology  
Beau Monde College of Fashion Technology Nandkuvarba Mahila College  
Madhviraje Nursing College  
Sunrise Group of Institutes  
J K Centre for Technician Training  
Bengal Nalanda Group  
Narayanaguru College of Engineering  
Pacific Institute of Hotel Mgmt  
Bhanwar Rathore Design  
GyanSagar College of Engineering  
Srinivasa Institute of Engineering Technology, Jain Education Society (Kashi Institute of Technology)  
Naemd College of Management Studies  
Kannur Neuro Centre  
Gojan School of Business & Technology   
NAT Institute of Computer Education  
Akhil Gujarat Para Medical Council (Angel Institute)  
Pragyan College of Nursing  
Bengal Institute of Business Studies  
Sri Institute Of Science & Technology  
Cochin Engineering Colleges  
Jharkhand Institute of Education & Consultancy Namboothri Trust - Mookambika School of Engineering  
Tapindu Institute of Higher Studies  
Maharani Polytechnic College  
Akiko Callnet  
Imperial Institute  
Sri Rawatpura Sarkar Institute  
SCAD Group of Institute (Social Change & Development Trust)  
Arya Group of College  
VS Educational Trust (RatnavelSubramaniam College of Engineering & Technology)  
G D Ambedkar Pratishthan (G D Ambekar College of Hotel Management & Technology)  
Sanjay Memorial Institute of Technology  
Infant Jesus Group of Engineering College  
Indian Institute of Management Studies  
Punjab Medical Institute of Nursing & Hospital  
Christian College of Physiotherapy  
Adhunik Group of Institutes  
DPG ITM Engg College  
Dwarkesh Center  
M M Educational Society -  (Aksheyaa College of Engineering)  
Royale College of Tour& Hotel Management  
DITM Delhi Institute of Technology & Management  
Consumer Durables  
Company Brand
Godrej & Boyce Mfg Company Ltd Godrej Air Conditioner 
Company Brand
Aditya Birla Management Corporation P. Ltd Idea Cellular
Food & Beverages  
Company Brands
Jivo Wellness Jivo Canola 
Westmalle Westmalle Trapist Beer 
Merisant India Ltd Equal Sweeteners 
Parle Products P. Ltd Hide n Seek 
Company  Brands
Bharti Softbank Ltd Hike Messenger 
Xerion Retail Pvt Ltd 
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