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Advertising Standards Council of India (ASCI), the apex self-regulatory body of the Indian advertising industry, will introduce a new set of advertising guidelines for the educational sector. The new advertising content guidelines will apply to ads of all educational institutions, coaching classes and educational programmes. The draft of the guidelines has been put up for review, feedback and suggestions on ASCI’s official website - www.ascionline.org.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.