
Mudra Group has recently announced the promotion of Arijit Ray (pictured) to the post of president at Mudra West. Arijit was earlier the executive vice president and head of Mudra west. Commenting on his elevation, Arijit Ray, president- Mudra west said, “The challenge was to move a fairly stable operation to the next level and it really has been a very stimulating journey so far at Mudra West. We’ve been successful in capturing many good business wins during the last year, along with several ABBYs, EFFIEs and even the INMA in New York.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
EXCLUSIVE: HSBC CMO Nicole German on the thinking behind the bank’s first global CIB campaign—live in 20 markets, its biggest marketing investment yet.
Our weekly roundup of the latest appointments and account wins from Vigor Media, Dentsu Creative Isobar, and many more.
In Two Minds: Navratri campaigns in India demand nuance, as brands must decide whether they’re merely borrowing the spotlight or authentically tapping into the nation’s rhythms of devotion.
With cricket jerseys, AI-powered campaigns and factory automation, it is betting that India can turn electricals from a utility into a lifestyle — and a growth engine.