Are we losing the babies with the bath-water?

Let’s face it, there’s a lot of cleaning up happening in adland and in media houses.Some irritate but don’t depress. Stuff like switching off the air-conditioning early, like doing New-Delhi to Mumbai or Mumbai to Bangalore same day trips to save on the hotel accommodation costs, and so on.Some of the moves irritate, worry and upset. Like people losing their jobs.In most instances, I maintain, it’s not pink-slipping; it’s organizations setting their houses in order.

by Campaign India Team