Arcopol's blog: Of James Bond, Mills & Boon and the navarasas

Last week I participated in an Ad Club Bombay workshop, conducted by Ogilvy’s Madhukar Sabnavis.Thanks to him, for the few of us who chose to be present there, our understanding of advertising and brands only got better.The premise of the workshop was ‘storytelling’ and the need to tell better stories about brands. "Half of the teaching in schools today is extremely boring because teachers do not tell stories. The advertising business essentially is also about story-telling," Sabnavis said.

by Campaign India Team